The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications - Image 1

£84.37

Sage Publications The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications

Name: The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
Brand: Sage Publications
Price: 84.37 GBP
Availability: InStock

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Description

This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank' of theory and practice for advertising students and professionals.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 0761912398
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 10 February 1999
Listed Since: 14 February 2007

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Sage Publications The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications

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