Advertising Creative - International Student Edition: Strategy, Copy, and Design - Image 1

£79.00

Sage Publications Advertising Creative - International Student Edition: Strategy, Copy, and Design

Name: Advertising Creative - International Student Edition: Strategy, Copy, and Design
Brand: Sage Publications
Price: 79.0 GBP
Availability: InStock

Creativity

Price History & Forecast

Last 30 days • 30 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 30 days • 1 price levels

Days at Price

Price Analysis

Most common price: £79 (30 days, 100.0%)

Price range: £79 - £79

Price levels: 1 different prices over 30 days

Description

Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes―the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1544370369
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Creativity
Domain: Amazon UK
Release Date: 19 June 2019
Listed Since: 07 February 2019

Barcode

No barcode data available

Sage Publications Advertising Creative - International Student Edition: Strategy, Copy, and Design

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Advertising Creative: Strategy, Copy, and Design

Sage Publications Advertising and Promotion - 5th Edition

Advertising and Promotion

Advertising by Design: Generating and Designing Creative Ideas Across Media, 4th Edition

Social Media for Strategic Communication - International Student Edition: Creative Strategies and Research-Based Applications

The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications

Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

Marketing Communications: Objectives, Strategy, Tactics

Marketing: An Introduction

Introduction to Advertising: Understanding and Managing the Advertising Process

The SAGE Handbook of Advertising

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Advertising and Integrated Brand Promotion

Social Communication in Advertising: Consumption in the Mediated Marketplace

Marketing Strategy: The Thinking Involved

Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations

Advertising: Strategy, Creativity and Media

Competitive Marketing: A Strategic Approach

Advertising Account Planning: Planning and Managing Strategic Communication Campaigns

Advertising: Its Business, Culture and Careers

Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series)

Integrated Marketing Communication: Advertising and Promotion in a Digital World

Global Marketing and Advertising: Understanding Cultural Paradoxes

Global Marketing and Advertising: Understanding Cultural Paradoxes