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£44.99
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Sage Publishing Advertising and Promotion: Fifth Edition - Sage Publishing
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Description
Key Features
Fifth edition textbook by Sage Publishing provides updated perspective on advertising and promotional communications strategies.
Written from advertising agency viewpoint to help readers understand career opportunities and day-to-day operations within ad agencies.
Combines business, socio-cultural, media studies, and consumer culture theory for comprehensive interdisciplinary learning.
Grounded in up-to-date research and critical analysis to develop practical understanding of modern advertising practices.
Suitable for students, professionals, and anyone seeking career insight into advertising and promotional communications industries.
Product Specifications
- Brand
- Sage Publishing
- Format
- paperback
- ASIN
- 1529718503
- Domain
- Amazon UK
- Release Date
- 24 February 2021
- Listed Since
- 10 September 2020
Barcode
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