£44.99

Sage Publications Advertising and Promotion - 5th Edition

Name: Sage Publications Advertising and Promotion - 5th Edition
Brand: Sage Publications
Price: 7.8 GBP
Availability: InStock

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Description

Gain a deep understanding of the advertising and promotional communications landscape with this fifth edition textbook from Sage Publications. This resource provides a comprehensive look at the industry by looking at key marketing communication concepts through the unique lens of advertising agencies. It offers a realistic look at what a career in an ad agency involves, making it an ideal resource for students and professionals. By utilizing a critical approach based on current research, the text helps readers build an interdisciplinary knowledge base. You will explore how advertising connects with business, media studies, socio-cultural factors, and consumer culture theory. This textbook is designed to bridge the gap between academic theory and the practical realities of the modern marketing world, providing the context needed to succeed in the evolving field of promotional communications.

Key Features

Provides a comprehensive look at the world of advertising and promotional communications in its updated fifth edition.

Offers a unique perspective by situating marketing communication concepts from the viewpoint of advertising agencies.

Includes practical insights into what a professional career within an advertising agency might be like.

Uses a critical approach grounded in up-to-date research to provide modern industry context.

Develops an interdisciplinary understanding by connecting advertising to business, media studies, and socio-cultural theory.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1529718503
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 24 February 2021
Listed Since: 10 September 2020

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Sage Publications Advertising and Promotion - 5th Edition

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