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£44.99
Sage Publications Advertising and Promotion - 5th Edition
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Description
Key Features
Provides a comprehensive look at the world of advertising and promotional communications in its updated fifth edition.
Offers a unique perspective by situating marketing communication concepts from the viewpoint of advertising agencies.
Includes practical insights into what a professional career within an advertising agency might be like.
Uses a critical approach grounded in up-to-date research to provide modern industry context.
Develops an interdisciplinary understanding by connecting advertising to business, media studies, and socio-cultural theory.
Product Specifications
- Brand
- Sage Publications
- Format
- paperback
- ASIN
- 1529718503
- Domain
- Amazon UK
- Release Date
- 24 February 2021
- Listed Since
- 10 September 2020
Barcode
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