£44.99

Sage Publications Advertising and Promotion - 5th Edition

Price data last checked 89 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£45 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 2 days • 2 data points (No recent data available)

Historical
Generating forecast...
£44.99 £42.74 £43.64 £44.54 £45.44 £46.34 £47.24 16 March 2026 16 March 2026 16 March 2026 16 March 2026 17 March 2026

Price Distribution

Price distribution over 2 days • 1 price levels

Days at Price
2 days 0 1 1 2 2 £45 Days at Price

Price Analysis

Most common price: £45 (2 days, 100.0%)

Price range: £45 - £45

Price levels: 1 different prices over 2 days

Description

Gain a deep understanding of the advertising and promotional communications landscape with this fifth edition textbook from Sage Publications. This resource provides a comprehensive look at the industry by looking at key marketing communication concepts through the unique lens of advertising agencies. It offers a realistic look at what a career in an ad agency involves, making it an ideal resource for students and professionals. By utilizing a critical approach based on current research, the text helps readers build an interdisciplinary knowledge base. You will explore how advertising connects with business, media studies, socio-cultural factors, and consumer culture theory. This textbook is designed to bridge the gap between academic theory and the practical realities of the modern marketing world, providing the context needed to succeed in the evolving field of promotional communications.

Key Features

Provides a comprehensive look at the world of advertising and promotional communications in its updated fifth edition.

Offers a unique perspective by situating marketing communication concepts from the viewpoint of advertising agencies.

Includes practical insights into what a professional career within an advertising agency might be like.

Uses a critical approach grounded in up-to-date research to provide modern industry context.

Develops an interdisciplinary understanding by connecting advertising to business, media studies, and socio-cultural theory.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
24 February 2021
Listed Since
10 September 2020

Barcode

No barcode data available

Similar Products You Might Like

Advertising Management in a Digital Environment: Text and Cases
97% match

Advertising Management in a Digital Environment: Text and Cases

Routledge

£47.81 16 Feb 2026
Advertising and Integrated Brand Promotion
97% match

Advertising and Integrated Brand Promotion

Cengage Learning

£43.51 03 Mar 2026
The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
97% match

The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications

Sage Publications

£84.37 09 Mar 2026
Advertising Media Planning: A Brand Management Approach
97% match

Advertising Media Planning: A Brand Management Approach

Routledge

£49.99 22 Feb 2026
Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
97% match

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Cengage Learning

£42.43 24 Feb 2026
Advertising: A Cultural Economy (Culture, Representation and Identity series)
97% match

Advertising: A Cultural Economy (Culture, Representation and Identity series)

Sage Publications

£47.55 07 Mar 2026
Advertising: Developments & Issues in the Digital Age - Book
97% match

Advertising: Developments & Issues in the Digital Age - Book

£121.71 12 Apr 2026
Advertising: A Cultural Economy (Culture, Representation and Identity series)
97% match

Advertising: A Cultural Economy (Culture, Representation and Identity series)

Sage Publications

£132.51 02 Mar 2026
The Fundamentals of Advertising
97% match

The Fundamentals of Advertising

Routledge

£133.40 13 Jan 2026
Advertising Campaign Strategy: A Guide to Marketing Communication Plans
97% match

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Cengage Learning

£20.00 27 Feb 2026
Fundamentals of Advertising
97% match

Fundamentals of Advertising

Routledge

£56.20 08 Mar 2026
Advertising Management: Concepts, Theories, Research and Trends
97% match

Advertising Management: Concepts, Theories, Research and Trends

MACMILLAN

£90.85 11 Feb 2026
Routledge Advertising Management - Comprehensive Textbook
97% match

Routledge Advertising Management - Comprehensive Textbook

Routledge

£133.40 19 Apr 2026
Concise Encyclopedia of Advertising
97% match

Concise Encyclopedia of Advertising

Routledge

£61.99 19 Apr 2026
Advertising Management
96% match

Advertising Management

Routledge

£62.59 24 Feb 2026
The Psychology of Advertising
96% match

The Psychology of Advertising

Routledge

£44.99 15 Feb 2026
Explorations in Critical Studies of Advertising (Routledge Research in Cultural and Media Studies)
96% match

Explorations in Critical Studies of Advertising (Routledge Research in Cultural and Media Studies)

Routledge

£144.59 10 Feb 2026
Advertising, Society, and Consumer Culture
96% match

Advertising, Society, and Consumer Culture

Routledge

£170.00 09 Mar 2026
Advertising and Promotional Culture: Case Histories
96% match

Advertising and Promotional Culture: Case Histories

Red Globe Press

£100.73 17 Apr 2026
Advertising, Society, and Consumer Culture
96% match

Advertising, Society, and Consumer Culture

Routledge

£60.89 09 Mar 2026
Social Communication in Advertising: Consumption in the Mediated Marketplace
96% match

Social Communication in Advertising: Consumption in the Mediated Marketplace

Routledge

£43.85 17 Feb 2026
Advertising Creative - International Student Edition: Strategy, Copy, and Design
96% match

Advertising Creative - International Student Edition: Strategy, Copy, and Design

Sage Publications

£79.00 24 Feb 2026
Advertising, the Media and Globalisation: A World in Motion
96% match

Advertising, the Media and Globalisation: A World in Motion

Routledge

£136.11 09 Mar 2026
96% match

Advertising vol 4

£163.00 02 Mar 2026