£44.99

Routledge The Psychology of Advertising

Name: The Psychology of Advertising
Brand: Routledge
Price: 44.99 GBP
Availability: InStock

Management

It has never been this cheap. We have no record of a lower price.

£45 today · cheaper than every other day in the last 13 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 287 days • 287 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 287 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £45 (275 days, 95.8%)

Price range: £45 - £47

Price levels: 2 different prices over 287 days

Description

The Psychology of Advertising offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. This newly updated fourth edition includes a new chapter on social media advertising that considers how brands and social media influencers affects consumer judgement and choice. The book also includes new coverage on the impact of the psychology of advertising on firm performance or consumer behaviour, the application of theory to real-life adverts, and how the psychology of advertising was affected by the covid pandemic. The book offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the Internet (their digital footprint) guides marketers in micro-targeting their advertisements. Now including a glossary of key concepts, updated examples and illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students of consumer psychology, consumer behaviour, marketing psychology and advertising. It is also suitable for students and professionals in the fields of marketing communication, digital marketing and business.

Product Specifications

Brand: Routledge
Format: Paperback
ASIN: 1032596139
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 14 May 2025
Listed Since: 15 November 2024

Barcode

No barcode data available

Routledge The Psychology of Advertising

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Advertising and Psychology (RLE Advertising): 1 (Routledge Library Editions: Advertising)

Advertising Media Planning: A Brand Management Approach

Advertising Management in a Digital Environment: Text and Cases

Advertising Account Planning: Planning and Managing Strategic Communication Campaigns

Emotion in Advertising: Theoretical and Practical Explorations

Concise Encyclopedia of Advertising

Advertising vol 4

Advertising, Society, and Consumer Culture

Psychological Processes and Advertising Effects: Theory, Research, and Applications (Psychology Revivals)

Advertising vol 2

Routledge - The Advertising and Consumer Culture Reader

Advertising, Society, and Consumer Culture

The Advertising and Consumer Culture Reader

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Introduction to Advertising: Understanding and Managing the Advertising Process

Advertising vol 3

Advertising vol 1

Advertising: Strategy, Creativity and Media

The Fundamentals of Advertising

Measuring Advertising Effectiveness (Advertising and Consumer Psychology)

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Principles of Advertising: A Global Perspective, Second Edition

Advertising (Critical Concepts in Media and Cultural Studies)

Fundamentals of Advertising