Advertising To Children On Tv: Content, Impact, and Regulation - Image 1

£43.99

Routledge Advertising To Children On Tv: Content, Impact, and Regulation

Name: Advertising To Children On Tv: Content, Impact, and Regulation
Brand: Routledge
Price: 43.99 GBP
Availability: InStock

Television

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Description

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

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Product Specifications

Brand: Routledge
Format: Paperback
ASIN: 080585830X
Category: Books > Subjects > Arts & Photography > Television
Domain: Amazon UK
Release Date: 26 August 2005
Listed Since: 23 December 2006

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Routledge Advertising To Children On Tv: Content, Impact, and Regulation

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