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W. W. Norton & Company Advertising: Concept and Copy

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Description

Advertising: Concept & Copy covers the conceptual process--from developing a smart strategy to executing it with strong, persuasive thinking and writing--with abundant new material on brand voice, storytelling, interactive advertising, and social media. Hundreds of ads in the book and on an accompanying Web site demonstrate the best in television, radio, print, and interactive advertising.

Key Features

Used Book n Good Condition

W W Norton Company

Advertising: Concept And Copy

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
06 September 2013
Listed Since
27 September 2012

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No barcode data available

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