£44.18

W. W. Norton & Company Advertising: Concept and Copy

Name: Advertising: Concept and Copy
Brand: W. W. Norton & Company
Price: 44.18 GBP
Availability: InStock

Advertising

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£44 today · usual range £0–£0 · best ever £21

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Description

Advertising: Concept & Copy covers the conceptual process--from developing a smart strategy to executing it with strong, persuasive thinking and writing--with abundant new material on brand voice, storytelling, interactive advertising, and social media. Hundreds of ads in the book and on an accompanying Web site demonstrate the best in television, radio, print, and interactive advertising.

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Used Book n Good Condition

W W Norton Company

Advertising: Concept And Copy

Product Specifications

Brand: W. W. Norton & Company
Format: Paperback
ASIN: 0393733866
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Advertising
Domain: Amazon UK
Release Date: 06 September 2013
Listed Since: 27 September 2012

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W. W. Norton & Company Advertising: Concept and Copy

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