Key Success Factors in Internet Advertising: The role of Online User Activity and Social Context - Image 1

£42.00

It has never been this cheap. We have no record of a lower price.

£42 today · cheaper than every other day in the last 3 months

LAP Lambert Academic Publishing Key Success Factors in Internet Advertising: The role of Online User Activity and Social Context

Name: Key Success Factors in Internet Advertising: The role of Online User Activity and Social Context
Brand: LAP Lambert Academic Publishing
Price: 42.0 GBP
Availability: InStock

Call Centre Management

Price data last checked 24 day(s) ago - will refresh soon

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 67 days · 67 data points (no recent data)

Historical

Generating forecast…

View at Amazon ↗

Call Centre Management

Price data last checked 24 day(s) ago - will refresh soon

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↑ Price chart
when this has been cheap or pricey

↑ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price Distribution

Price distribution over 67 days • 1 price levels

Days at Price

Price Analysis

Most common price: £42 (67 days, 100.0%)

Price range: £42 - £42

Price levels: 1 different prices over 67 days

Description

Internet advertising has presented sustainable revenue growth since its inception in the mid-1990s. Internet advertising takes a multitude of forms, ranging from the "traditional" banners to today's rich media ads. Due to its wide success, internet advertising currently constitutes a significant marketing channel for a large number of firms and it is thus gradually gaining attention in the context of marketing communications strategy planning and implementation. However, there has been relatively little empirical research and actionable knowledge on the factors that affect the success of online advertising. Consequently, when relying on insufficient knowledge to make decisions about their internet marketing strategy, companies run the risk of missing marketing opportunities or damaging their image. To this end, the work presented in this book investigates how the online activities and social context of internet users affect their response to online advertising. The study is carried out through the analysis of user responses to internet ads in a controlled online environment.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 383830800X
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 10 August 2009
Listed Since: 13 August 2009

Barcode

No barcode data available

It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Key Success Factors in Internet Advertising: The role of Online User Activity and Social Context

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Big Idea Patterns of the Advertising Creative Process: A Brainstorming Toolkit for the Discovery and Launch of Sensible, Sensational Campaigns that Resonate

Advertising Effectiveness In Indian Context: A study in Low Involvement Product Category

Effects of Advertising on Consumers In India: Durable and Non-durable Product Advertising - Reach and its effects on Consumers Opinion

Advertising Decision Making Process: Advertising options with specific reference to corporates' choice of advertising agencies

The Impact of Artificial Intelligence on Online Advertising Targeting: A Future Direction of Targeting

Advertising Impact on Children: A Study of East U.P.

The Role of Branding in Consumer's Buying Decision: A Study of University Students Peshawar Pakistan

The image of women in press advertisements: Comparative analysis of Poland, Great Britain and Russia

B2C E-Commerce in Turkey: Actual Situation, Developments and Future Scenarios of Online Retailing in Comparison to Germany

Information, Knowledge, Attention: ICTs and innovative organizations: The relation between humans, technology and organizations

Antecedents of positive word-of-mouth on social media: Guidelines for relationship marketing

The Effect of Advertisement on Consumer Behavior and Brand Preference: With Special Reference to Selected Consumer Durables in Kerala

Influence of the rebranding strategy on brand preference

Social Media and Students' Academic Performance

The Ambit of Performativity: How Site Makes Meaning in Performance

The Advertising for Brand Choice

Influence of Branding on Diet of Human Beings

Sémiologie publicitaire: Analyse sémiologique de la publicité en Jordanie (Omn.Univ.Europ.)

explicit v.s implicit teaching

NON ORTHOGONAL MULTIPLE ACCESS SCHEME: INTERLEAVE DIVISION MULTIPLE ACCESS

SMS and USSD Location-Based Mobile Advertising in Microenterprises

THE EFFECT OF CUSTOMER SATISFACTION ON LOYALTY: A CASE STUDY OF FIRST ALLIED SAVINGS AND LOANS LTD

Digital IC and System Design

Brand Extensions in Indian Context: The Impact of Brand Extensions on New Product Choice

It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Key Success Factors in Internet Advertising: The role of Online User Activity and Social Context

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Big Idea Patterns of the Advertising Creative Process: A Brainstorming Toolkit for the Discovery and Launch of Sensible, Sensational Campaigns that Resonate

Advertising Effectiveness In Indian Context: A study in Low Involvement Product Category

Effects of Advertising on Consumers In India: Durable and Non-durable Product Advertising - Reach and its effects on Consumers Opinion

Advertising Decision Making Process: Advertising options with specific reference to corporates' choice of advertising agencies

The Impact of Artificial Intelligence on Online Advertising Targeting: A Future Direction of Targeting

Advertising Impact on Children: A Study of East U.P.

The Role of Branding in Consumer's Buying Decision: A Study of University Students Peshawar Pakistan

The image of women in press advertisements: Comparative analysis of Poland, Great Britain and Russia

B2C E-Commerce in Turkey: Actual Situation, Developments and Future Scenarios of Online Retailing in Comparison to Germany

Information, Knowledge, Attention: ICTs and innovative organizations: The relation between humans, technology and organizations

Antecedents of positive word-of-mouth on social media: Guidelines for relationship marketing

The Effect of Advertisement on Consumer Behavior and Brand Preference: With Special Reference to Selected Consumer Durables in Kerala

Influence of the rebranding strategy on brand preference

Social Media and Students' Academic Performance

The Ambit of Performativity: How Site Makes Meaning in Performance

The Advertising for Brand Choice

Influence of Branding on Diet of Human Beings

Sémiologie publicitaire: Analyse sémiologique de la publicité en Jordanie (Omn.Univ.Europ.)

explicit v.s implicit teaching

NON ORTHOGONAL MULTIPLE ACCESS SCHEME: INTERLEAVE DIVISION MULTIPLE ACCESS

SMS and USSD Location-Based Mobile Advertising in Microenterprises

THE EFFECT OF CUSTOMER SATISFACTION ON LOYALTY: A CASE STUDY OF FIRST ALLIED SAVINGS AND LOANS LTD

Digital IC and System Design

Brand Extensions in Indian Context: The Impact of Brand Extensions on New Product Choice