Effects of Advertising on Consumers In India: Durable and Non-durable Product Advertising - Reach and its effects on Consumers Opinion - Image 1

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LAP Lambert Academic Publishing Effects of Advertising on Consumers In India: Durable and Non-durable Product Advertising - Reach and its effects on Consumers Opinion

Name: Effects of Advertising on Consumers In India: Durable and Non-durable Product Advertising - Reach and its effects on Consumers Opinion
Brand: LAP Lambert Academic Publishing
Price: 70.0 GBP
Availability: InStock

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With accelerating Globalization of the World economy, Global advertising and branding is rapidly growing wherein a small number of agencies developing strategies, styles and content for exports across the World. Prior to Globalization, advertising was undertaken to reach the consumers either for market entry or to retain the existing market share. As two-thirds of 1.21 billion populations are middle class in India and considered as potential consumers, the domestic as well international producers are now increasingly relying on advertising for sales promotion. This book, therefore, provides proximate factors affecting durable and non-durable product, advertising reach and their impact on consumer's opinion and attitudes. The study suggests primary, secondary and reminding media so as to reach the targeted consumers and address their misconceptions about the durable and non-durable products. The findings are, therefore, very much useful for national and international researchers, advertisers, advertising agencies, media as well as related government agencies.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3844380086
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 19 May 2011
Listed Since: 20 May 2011

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LAP Lambert Academic Publishing Effects of Advertising on Consumers In India: Durable and Non-durable Product Advertising - Reach and its effects on Consumers Opinion

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Effects of Advertising on Consumers In India: Durable and Non-durable Product Advertising - Reach and its effects on Consumers Opinion

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Price Analysis

Description

Product Specifications

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Similar Products You Might Like

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