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LAP Lambert Academic Publishing Advertising Effectiveness In Indian Context: A study in Low Involvement Product Category

Name: Advertising Effectiveness In Indian Context: A study in Low Involvement Product Category
Brand: LAP Lambert Academic Publishing
Price: 66.0 GBP
Availability: InStock

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Description

This study is about science and art of an effective advertising in Indian context.It is the exercise to find out ways, methods, tecniques that give meaning to the color, words and images to consumers in relation to a brand.At present advertisement has passed the phase where informational assimilation had remained the core challenge of an advertising campaign.Now, it is the struggle to remain meaningful, contextual,relevent, in vogue and convincing till the end where huge media noises and competing brands intereference constitues the consumers environment. Thus, our present focus is to make a message heard amidst the huge noises of the consumers' and market's eco- system.Advertisement has to survive in this set-up.If advertising succeeds in this endevour, it can prove its potential as well as effectiveness. The present study has examined the same problem in relation to low involvement product category in indian context.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3848423480
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 14 March 2012
Listed Since: 14 March 2012

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LAP Lambert Academic Publishing Advertising Effectiveness In Indian Context: A study in Low Involvement Product Category

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Advertising Effectiveness In Indian Context: A study in Low Involvement Product Category

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

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