Sales Promotion in the Automakers of Iran and India: A Comparative Study - Image 1

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LAP Lambert Academic Publishing Sales Promotion in the Automakers of Iran and India: A Comparative Study

Name: Sales Promotion in the Automakers of Iran and India: A Comparative Study
Brand: LAP Lambert Academic Publishing
Price: 64.0 GBP
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Description

Sales promotion is one of the four aspects of promotional mix. Sales promotion, a short term inducement offered to a consumer or trader has gained momentum as a promotional tool the world over. Sales promotion is used to reduce dissonance and in turn the risk involved in the purchase process of a consumer. The risk could be financial, functional, social or psychological. Sales promotion can be used for shaping new behavior as well as reinforcing existing behavior. Tougher market conditions and competition has forced managers to make frequent use of sales promotion tools. However, efficiency and effectiveness of promotional tools need to be tested. It is against this back drop that the present project endeavors to test the efficiency and effectiveness of Iran Khordo of Iran and Tata Motors of India based on AIDA model.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3659126640
Category: Books > Subjects > Business, Finance & Law > Accounting
Domain: Amazon UK
Release Date: 24 July 2012
Listed Since: 28 November 2012

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LAP Lambert Academic Publishing Sales Promotion in the Automakers of Iran and India: A Comparative Study

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Sales Promotion in the Automakers of Iran and India: A Comparative Study

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Price Distribution

Price Analysis

Description

Product Specifications

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High Performing, Intelligent companies within the Motor Industry of SA

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