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LAP Lambert Academic Publishing AI and Machine Learning in Marketing: Transforming Customer Engagement

Name: AI and Machine Learning in Marketing: Transforming Customer Engagement
Brand: LAP Lambert Academic Publishing
Price: 77.0 GBP
Availability: InStock

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Description

This book explores how artificial intelligence (AI) and machine learning (ML) are reshaping the landscape of customer engagement, particularly within the field of marketing. It delves into the potential of AI and ML technologies to analyze vast amounts of consumer data, predict behaviors, and personalize customer interactions at an unprecedented scale. Beginning with an overview of foundational AI and ML concepts, the book then addresses their practical applications in marketing strategies, from targeted advertising and recommendation systems to predictive analytics and dynamic pricing. The text provides a framework for understanding how AI-driven insights can help marketers understand customer intent, enhance real-time engagement, and build long-lasting loyalty. Case studies of global brands illustrate successful AI implementations, showing readers how leading companies leverage these technologies to improve their marketing efficacy, tailor content, and create adaptive, interactive customer journeys. In addition to discussing the benefits, the book also considers ethical concerns and the potential for AI bias, advocating for responsible AI practices to build customer trust.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3659607304
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 30 October 2024
Listed Since: 06 November 2024

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing AI and Machine Learning in Marketing: Transforming Customer Engagement

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Price Analysis

Description

Product Specifications

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Similar Products You Might Like

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