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LAP Lambert Academic Publishing Digital Marketing Strategy and Planning: Principles, Frameworks, and Best Practices

Name: Digital Marketing Strategy and Planning: Principles, Frameworks, and Best Practices
Brand: LAP Lambert Academic Publishing
Price: 93.99 GBP
Availability: InStock

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Description

Digital Marketing Strategy and Planning is an academic textbook that offers a thorough guide to creating and executing effective digital marketing strategies. It covers essential concepts, strategic models, and practical tools to help marketers align digital initiatives with business objectives. Key topics include audience segmentation, competitive analysis, goal setting, channel selection, budgeting, and performance tracking. The book emphasizes data-driven decision-making, customer-centric planning, and the integration of digital tactics across platforms like search, social media, email, and mobile. Featuring case studies and interactive exercises, it combines theory with practical application to enhance critical thinking. Ideal for students, educators, and professionals, it also explores emerging trends and technologies shaping the future of digital marketing strategy.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 6208449170
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 05 June 2025
Listed Since: 09 July 2025

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LAP Lambert Academic Publishing Digital Marketing Strategy and Planning: Principles, Frameworks, and Best Practices

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Digital Marketing Strategy and Planning: Principles, Frameworks, and Best Practices

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

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