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LAP Lambert Academic Publishing Principles of Marketing: Marketing Philosophy, Market Segmentation, Positioning

Name: Principles of Marketing: Marketing Philosophy, Market Segmentation, Positioning
Brand: LAP Lambert Academic Publishing
Price: 67.99 GBP
Availability: InStock

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Description

This book deals with the basic principles of marketing and is an introductory course at undergraduate level and covers topics like:- the reasons and importance of marketing; marketing philosophy; buyer and consumer behaviour; national branding; marketing research; the 4 Ps; strategies on product, pricing, promotion and distribution; market segmentation; market targeting; positioning; vision, mission, objectives, strategies; product life cycle; Ansoff Growth Share Matrix; Porter?s generic strategies; marketing plans; TQM; ethics; corporate governance; social responsibility, among others. This book is the most appropriate and comprehensive modern book for undergraduate courses in Principles of Marketing. The book also aims to act as the comprehensive set book for colleges and universities and should be used by professors/lecturers for teaching, setting examinations and creating marking guides.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3838364163
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 19 May 2010
Listed Since: 25 May 2010

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LAP Lambert Academic Publishing Principles of Marketing: Marketing Philosophy, Market Segmentation, Positioning

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Principles of Marketing: Marketing Philosophy, Market Segmentation, Positioning

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

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