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Price distribution over 55 days • 1 price levels

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Most common price: £64 (55 days, 100.0%)

Price range: £64 - £64

Price levels: 1 different prices over 55 days

Description

Social marketing is the application of commercial marketing technologies to the analysis, planning, execution and evaluation of programs designed to influence the voluntary behavior of target audiences in order to improve their personal welfare and that of society. There are four major arenas that social marketing efforts have focused on over the years: Health promotion, injury prevention, environmental protection, and community mobilization. Chartists, parliamentary reformers, Luddites, suffragettes, feminists and many others have tried to change the social circumstances of particular groups, as well as society as a whole, with varying degrees of success. Today, health promoters, government agencies and other non-profit organizations use marketing expertise to achieve similar goals. Social marketing also has a great deal to offer here by influencing the behaviour, not just of the individual citizen, but also of policy makers and influential interest groups. Therefore, this material will be useful for the teachers in higher institutions, social marketers, non profit organizations, Government bodies, NGOs, Health promoters and others who involved in social affairs.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3659402338
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 13 June 2013
Listed Since: 14 June 2013

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LAP Lambert Academic Publishing Social Marketing: Basics and Concepts

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Social Marketing: Basics and Concepts

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Social Media Marketing in Higher Education: Driving Admissions and Engagement Across Institutions

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Teoriya sotsial'nykh problem: osnovnye kontseptsii, analiz i reshenie

Artificial Intelligence in Advanced Social Media Analysis

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Digital tools in marketing research

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