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LAP Lambert Academic Publishing Occupational Health and Safety Issues in Social Marketing

Name: Occupational Health and Safety Issues in Social Marketing
Brand: LAP Lambert Academic Publishing
Price: 65.0 GBP
Availability: InStock

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Description

This book "Occupational Health and Safety in Social Marketing" is prepared keeping in view all researcher, academician and industrialist. The objective of this book is to make the role of social marketing in today's business organization. Social marketing has been contributing historically for a better application of public policy, health and safety, environment, education and human rights. Specifically, four major areas that social marketing efforts have focused over the years are health promotion, injury prevention, environmental protection, and community mobilization. Social marketing, at an industrial organization, emphasizes exchange of ideas between the target audience (i.e. the employees) and the marketer (i.e. the employer). This exchange requires that the employees be persuaded to give up the unsafe behaviors that they are accustomed to, to gain an enhanced level of safety with a greater likelihood of preventing injuries in the workplace. In an organizational context, the internal users are treated as customers and marketing inside the organization is an essential part of delivering value to the organization, and ultimately to the end customer.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 6135669699
Category: Books > Subjects > Business, Finance & Law > Management > Balanced Scorecard
Domain: Amazon UK
Release Date: 25 June 2018
Listed Since: 19 July 2018

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Occupational Health and Safety Issues in Social Marketing

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Industrial Safety Health and Environmental Engineering

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Marketing Professional Services: The Role of the Internet in Marketing Architectural Services in South Africa

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Environmental Hazards and Safety Measures in Health Care

New Trends in Social Group Work

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Echoes of Emotions in Organizational Learning

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