LAP Lambert Academic Publishing Customer Engagement in Social Media: Understanding the Antecedents and Consequences

Social Media Marketing in Higher Education: Driving Admissions and Engagement Across Institutions

LAP Lambert Academic Publishing

Social Marketing: Basics and Concepts

LAP Lambert Academic Publishing

Artificial Intelligence in Advanced Social Media Analysis

LAP Lambert Academic Publishing

Social Consequences of Social Networking Sites: Access, Involvement and Interaction among college students

Customer Engagement Behavior Towards Baby Care Toiletries: Exploring Drivers of Consumer Connection and Purchase Decision

LAP Lambert Academic Publishing

AI and Machine Learning in Marketing: Transforming Customer Engagement

LAP Lambert Academic Publishing

Collecting and Managing Real-life Event Information from Social Media: Challenges and Methodologies

LAP Lambert Academic Publishing

Digital Political Revolution: The Impact of Social Media on Voter Awareness and Engagement

LAP Lambert Academic Publishing

Efficient Techniques for Sentiment Analysis from Social Media Data

LAP Lambert Academic Publishing

Social Media Marketing: A Pragmatic Approach

Influencer Marketing in the Digital Age: Building Brand Relationship

LAP Lambert Academic Publishing

Getting customers to love your brand: The Impact of business orientations on customer loyalty

LAP Lambert Academic Publishing

CONSUMER BEHAVIOUR: MARKETING

LAP Lambert Academic Publishing

Social Media Impact on State and Partnership Governance: Systemic Approach to State-Civil Society Relations in Globalisation and Connected Generation-Dissociated Communities Era

LAP Lambert Academic Publishing

The Effect of Online Social Networking on Employee Productivity: The Tertiary Education Environment Explored

LAP Lambert Academic Publishing

Introduction to Technology and Social Media Platforms: A Primer for Humans of 21st Century and Beyond

LAP Lambert Academic Publishing

A Practical Approach to Customer Service: Understanding Customer Service Representation

LAP Lambert Academic Publishing

Customer Service in the 21st Century

LAP Lambert Academic Publishing

Consumer Agency in a Convergent Media Economy

LAP Lambert Academic Publishing

Tagging the Enterprise: Participation in Social Knowledge

LAP Lambert Academic Publishing

Corporate Social Responsibility

LAP Lambert Academic Publishing

The Impact of Building Digital Culture on Employees' Engagement: ICT Sector

LAP Lambert Academic Publishing

Understanding The Use of Technology-Based Self Service: The Consumers? Point of View

LAP Lambert Academic Publishing

Management of Customers' Communication Behaviors: Effects of Satisfaction, Organizational Reputation, and Identification with Company

LAP Lambert Academic Publishing