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LAP Lambert Academic Publishing Management of Customers' Communication Behaviors: Effects of Satisfaction, Organizational Reputation, and Identification with Company

Name: Management of Customers' Communication Behaviors: Effects of Satisfaction, Organizational Reputation, and Identification with Company
Brand: LAP Lambert Academic Publishing
Price: 59.0 GBP
Availability: InStock

Call Centre Management

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Description

This book examined the effects of satisfaction and organizational reputation on customers? communication behaviors such as engaging in word-of-mouth communication and paying attention to mass media, and the mediation role of identification with company in such effects. The results demonstrate that the more customers perceive the relationship they have with the company to be satisfactory, the more likely they are to communicate positively to others about it. In addition, the more customers perceive the reputation of the company to be satisfactory, not only are they more likely to communicate positively to others about the company, but also they are more likely to pay attention to mass communication channels such as television, newspaper, magazines, and the Internet for information about the company. More importantly, results show that identification with company significantly mediates the influence of relational satisfaction on customers? engagement in both word-of-mouth and mass communication behaviors. The book is addressed to professionals in communication management and public relations as well as to researchers in public relations, mass communication, and marketing.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3838337751
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 02 February 2010
Listed Since: 05 February 2010

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LAP Lambert Academic Publishing Management of Customers' Communication Behaviors: Effects of Satisfaction, Organizational Reputation, and Identification with Company

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Management of Customers' Communication Behaviors: Effects of Satisfaction, Organizational Reputation, and Identification with Company

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Description

Product Specifications

Barcode

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