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LAP Lambert Academic Publishing Social Networks and Customer Acquisition in Nigeria: Impact of Social Networks on Customer Acquisition in Commercial Bank: A Study of Commercial Banks in Nigeria

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Description

The social network effect on the customer acquisition in the Nigerian banking industry with a particular reference to commercial banks in Imo State. The challenge that inspired this research is the observed non-adoption of online customer creation by the banks in this era of digital transaction in Nigeria in the banking sector. A conceptual framework was adapted from the NetElixir Model of Online Customer Acquisition. The results were validated using the Z-test formula. It shows that social network site has a very significant relationship with customer touch-point, customer Insight and customer engagement. The findings solved the problem that inspired the study.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
02 August 2020
Listed Since
06 October 2020

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