Determinants of Online Shopping Adoption in Nigeria: A Study of Internet Connected Nigerians - Image 1

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LAP Lambert Academic Publishing Determinants of Online Shopping Adoption in Nigeria: A Study of Internet Connected Nigerians

Name: Determinants of Online Shopping Adoption in Nigeria: A Study of Internet Connected Nigerians
Brand: LAP Lambert Academic Publishing
Price: 94.0 GBP
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Description

Determinants of online shopping adoption in Nigeria with a special regard to the internet connected Nigerians. It is a business solution that emerged with the growth of internet connectivity. Endogenous and exogenous variables have motivated the acceptance of online shopping transaction globally with environmental peculiarities. The factors that determine the acceptance and usage remain the crux of this study. A survey research tarted at internet enabled Nigerians. Questionnaires were administered and returned through the electronic media successfully. The empirical result was based on the application of analytical techniques. The result shows that adoption of online shopping in Nigeria is explained by perceived trust, risk, security, innovativeness, internet connectivity and information about the online shopping. Perceived risk and security are the major challenges to online shopping adoption. Very low trust level discourages customers’ intention to use the online shopping. Information about the online shopping is not significant. Improvement is needed for online shopping to thrive. The integrated model of online shopping adoption in Nigeria was able to solve the study/s problem.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 620255231X
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 10 May 2020
Listed Since: 04 June 2020

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LAP Lambert Academic Publishing Determinants of Online Shopping Adoption in Nigeria: A Study of Internet Connected Nigerians

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Determinants of Online Shopping Adoption in Nigeria: A Study of Internet Connected Nigerians

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Price Analysis

Description

Product Specifications

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