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LAP Lambert Academic Publishing Bringing high-tech innovations to market: An analysis of consumers and industrial new products

Name: Bringing high-tech innovations to market: An analysis of consumers and industrial new products
Brand: LAP Lambert Academic Publishing
Price: 69.0 GBP
Availability: InStock

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Description

The work aims to develop an understanding of how decisions taken during the commercialisation and market launch of new high-tech products can affect their market success. By drawing into diffusion of innovation theories, innovation management and marketing research, the work presents the cases of 16 consumer innovations and 10 industrial new products and discusses the reasons underlying superior customer acceptance. The emerging theory developed in this work illustrates the key role played by the early adopters of the innovation for their market success, as well as the impact that market interconnectedness has on diffusion processes. Implications for researchers and managers are discussed at length in the work.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3844320091
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 24 March 2011
Listed Since: 28 March 2011

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LAP Lambert Academic Publishing Bringing high-tech innovations to market: An analysis of consumers and industrial new products

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Bringing high-tech innovations to market: An analysis of consumers and industrial new products

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Price Distribution

Price Analysis

Description

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Similar Products You Might Like

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