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Willford Press Principles of Marketing

Name: Principles of Marketing
Brand: Willford Press
Price: 75.67 GBP
Availability: InStock

Call Centre Management

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Most common price: £75 (36 days, 59.0%)

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Description

Marketing is a rapidly evolving field that has moved beyond the conventional sense of promotion and selling of products or rendering of services. It has emerged as a specialized managerial science that explains the various processes involved in the circulation of goods and services from the manufacturers and producers to the consumers. Marketing is a dynamic field that incorporates concepts, techniques and principles from various other fields like mass communication & advertising, information technology, statistics, operations management, supply chain management, etc. This text covers various facets of marketing management like marketing strategies and planning, analysis of target markets and competitors, surveying and sampling to gain an insight into the prevalent consumer behavior and promotion of the 'brand' in the emerging markets, consolidation and utilization of all the marketing resources within an organization, etc. The researches and case studies assimilated from various regions of the world aims to provide an international perspective on the developments and innovations in the field of marketing. Students, academicians and researchers alike will be immensely benefited from this book.

Product Specifications

Brand: Willford Press
Format: hardcover
ASIN: 1682852709
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 28 May 2016
Listed Since: 15 March 2016

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Willford Press Principles of Marketing

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

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