Marketing Research (Legend in Marketing) - Image 1

£70.00

It has never been this cheap. We have no record of a lower price.

£70 today · cheaper than every other day in the last 3 months

Vibrant Publishers Marketing Research (Legend in Marketing)

Name: Marketing Research (Legend in Marketing)
Brand: Vibrant Publishers
Price: 70.0 GBP
Availability: InStock

Decision Making

Price Distribution

Price distribution over 60 days • 1 price levels

Days at Price

Price Analysis

Most common price: £70 (60 days, 100.0%)

Price range: £70 - £70

Price levels: 1 different prices over 60 days

Description

Marketing Research by Paul Green presents a comprehensive foundation for designing, conducting, and interpreting research that informs high-impact marketing decisions. Combining methodological rigor with practical relevance, this book equips students, analysts, and professionals with the tools to uncover insights that drive strategy. Green covers a wide array of techniques, including survey design, experimental research, sampling plans, multivariate analysis, and forecasting models. Unlike conventional texts, this book emphasizes the application of research to solve real marketing problems—such as brand tracking, advertising effectiveness, product positioning, and customer satisfaction. With a focus on bridging theory and practice, Marketing Research walks readers through every stage of the research process—from problem formulation to actionable recommendations. Case-based examples and clear frameworks guide readers in aligning research design with business objectives. This book is essential reading for marketing professionals, business students, and data-driven decision makers who want to master the art and science of transforming data into strategic value.

Product Specifications

Brand: Vibrant Publishers
Format: hardcover
ASIN: 1636514758
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Decision Making
Domain: Amazon UK
Release Date: 07 May 2025
Listed Since: 07 May 2025

Barcode

No barcode data available

It has never been this cheap. We have no record of a lower price.

Vibrant Publishers Marketing Research (Legend in Marketing)

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing Research and Modeling (Legend in Marketing)

Marketing Management and Strategy (Legend in Marketing)

Marketing Management (Legend in Marketing)

Strategic Marketing (Legend in Marketing)

Research Methods (Legend in Marketing)

Marketing Communication (Legend in Marketing)

Marketing Theory And Orientations (Legend in Marketing)

Global Marketing (Legend in Marketing)

Strategic Marketing and Innovation (Legend in Strategic Marketing)

Marketing Theory (Legend in Marketing)

Marketing In The New Economy (Legend in Marketing)

Models, Theory, and Methods (Legend in Marketing)

Broadening The Concept And Applications Of Marketing (Legend in Marketing)

Improving The Role And Practice Of Marketing (Legend in Marketing)

The Social And Ethical Side Of Marketing (Legend in Marketing)

Product and New Product Management (Legend in Marketing)

Innovation and Growth (Legend in Marketing)

Research in Consumer Behavior (Legend in Marketing)

Marketing Theory: The Nature and Scope of Marketing (Legend in Marketing)

Market Segmentation (Legend in Marketing)

Managerial Marketing: The Early Years (Legend in Marketing)

International Marketing (Legend in Marketing)

Processing of Price Information (Legend in Marketing)

Relationship Marketing (Legend in Marketing)

It has never been this cheap. We have no record of a lower price.

Vibrant Publishers Marketing Research (Legend in Marketing)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing Research and Modeling (Legend in Marketing)

Marketing Management and Strategy (Legend in Marketing)

Marketing Management (Legend in Marketing)

Strategic Marketing (Legend in Marketing)

Research Methods (Legend in Marketing)

Marketing Communication (Legend in Marketing)

Marketing Theory And Orientations (Legend in Marketing)

Global Marketing (Legend in Marketing)

Strategic Marketing and Innovation (Legend in Strategic Marketing)

Marketing Theory (Legend in Marketing)

Marketing In The New Economy (Legend in Marketing)

Models, Theory, and Methods (Legend in Marketing)

Broadening The Concept And Applications Of Marketing (Legend in Marketing)

Improving The Role And Practice Of Marketing (Legend in Marketing)

The Social And Ethical Side Of Marketing (Legend in Marketing)

Product and New Product Management (Legend in Marketing)

Innovation and Growth (Legend in Marketing)

Research in Consumer Behavior (Legend in Marketing)

Marketing Theory: The Nature and Scope of Marketing (Legend in Marketing)

Market Segmentation (Legend in Marketing)

Managerial Marketing: The Early Years (Legend in Marketing)

International Marketing (Legend in Marketing)

Processing of Price Information (Legend in Marketing)

Relationship Marketing (Legend in Marketing)