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Vibrant Publishers Processing of Price Information (Legend in Marketing)

Name: Processing of Price Information (Legend in Marketing)
Brand: Vibrant Publishers
Price: 70.0 GBP
Availability: InStock

Management Science

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Price distribution over 62 days • 1 price levels

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Most common price: £70 (62 days, 100.0%)

Price range: £70 - £70

Price levels: 1 different prices over 62 days

Description

Processing of Price Information by Kent B. Monroe explores the psychological and cognitive processes that influence how consumers perceive and respond to price information. Drawing from decades of research, Monroe delves into topics such as the factors affecting price recall, the role of price cues in decision-making, and the complexities of consumer price evaluations. This book provides readers with actionable insights into understanding the cognitive biases and heuristics that drive purchasing decisions. By examining how consumers interpret and process pricing data, Monroe equips marketers with strategies to create impactful pricing models that resonate with their target audiences. Designed for marketing professionals, academics, and students, Processing of Price Information offers a blend of theory and practical applications. It is a must-read for anyone looking to enhance their pricing strategies and understand consumer behavior on a deeper level.

Product Specifications

Brand: Vibrant Publishers
Format: hardcover
ASIN: 163651345X
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 24 December 2024
Listed Since: 24 December 2024

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It has never been this cheap. We have no record of a lower price.

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Price Distribution

Price Analysis

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