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Vibrant Publishers Marketing Research and Modeling (Legend in Marketing)

Name: Marketing Research and Modeling (Legend in Marketing)
Brand: Vibrant Publishers
Price: 70.0 GBP
Availability: InStock

Economics

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Description

In a rapidly evolving marketplace, data-driven decision-making is essential for staying competitive. Marketing Research and Modeling by Yoram (Jerry) Wind provides a comprehensive approach to understanding consumer behavior, optimizing marketing strategies, and making informed business decisions using advanced research techniques. This book delves into key methodologies, including survey design, experimental research, data analytics, and predictive modeling. Wind explores how statistical tools, artificial intelligence, and machine learning enhance marketing insights, helping businesses refine segmentation, pricing, and branding strategies. Readers will gain practical knowledge of demand forecasting, competitive analysis, and customer preference modeling, ensuring that marketing efforts align with real-world consumer needs. With case studies from multiple industries, this book is a valuable resource for business leaders, analysts, and marketing professionals seeking to transform raw data into actionable intelligence. Whether you’re launching a new product, refining an advertising campaign, or improving customer retention, Marketing Research and Modeling equips you with the tools to navigate today’s complex business landscape.

Product Specifications

Brand: Vibrant Publishers
Format: hardcover
ASIN: 1636514103
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 07 March 2025
Listed Since: 07 March 2025

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It has never been this cheap. We have no record of a lower price.

Vibrant Publishers Marketing Research and Modeling (Legend in Marketing)

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Description

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