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Vibrant Publishers Innovation and Growth (Legend in Marketing)

Name: Innovation and Growth (Legend in Marketing)
Brand: Vibrant Publishers
Price: 70.0 GBP
Availability: InStock

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Most common price: £70 (59 days, 100.0%)

Price range: £70 - £70

Price levels: 1 different prices over 59 days

Description

Innovation and Growth by George S. Day brings together landmark studies that examine the role of innovation as a catalyst for sustained business expansion. In this book, Day explores how firms can embed innovation into their strategic agendas to unlock new markets, increase customer value, and drive long-term growth. From identifying growth opportunities to managing innovation portfolios, Day presents clear frameworks that help organizations evolve beyond incremental improvements toward breakthrough thinking. He addresses the cultural, structural, and strategic elements required to make innovation a repeatable and scalable capability within firms. This book is essential for executives, product managers, entrepreneurs, and scholars who seek to understand how innovation intersects with business strategy and performance. Day’s insights demonstrate how firms can harness customer needs, competitive intelligence, and technological advances to fuel innovation-led growth. Part of the Legend in Marketing series, this book cements George Day’s legacy as a thought leader in marketing-led innovation and enterprise transformation.

Product Specifications

Brand: Vibrant Publishers
Format: hardcover
ASIN: 1636514618
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Leadership
Domain: Amazon UK
Release Date: 15 April 2025
Listed Since: 16 April 2025

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It has never been this cheap. We have no record of a lower price.

Vibrant Publishers Innovation and Growth (Legend in Marketing)

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Price Distribution

Price Analysis

Description

Product Specifications

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