£70.00

It has never been this cheap. We have no record of a lower price.

£70 today · cheaper than every other day in the last 3 months

Vibrant Publishers Comparative Price Advertising (Legend in Marketing)

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Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 47 days · 47 data points (no recent data)

Historical
Generating forecast…
£70.00 £66.50 £67.90 £69.30 £70.70 £72.10 £73.50 26 July 2026 06 August 2026 18 August 2026 29 August 2026 10 September 2026
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Price data last checked 44 day(s) ago - refreshing...

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Price Distribution

Price distribution over 47 days • 1 price levels

Days at Price
47 days 0 12 24 35 47 £70 Days at Price

Price Analysis

Most common price: £70 (47 days, 100.0%)

Price range: £70 - £70

Price levels: 1 different prices over 47 days

Description
Comparative Price Advertising by Kent B. Monroe provides an insightful exploration into the impact of comparative advertising on consumer behavior and decision-making. This book delves into how price comparisons influence perceptions of value, fairness, and quality while shedding light on the psychological mechanisms behind these effects. Monroe examines the strategic use of comparative price claims in marketing campaigns, providing readers with empirical research and case studies that illustrate best practices and pitfalls. From ethical considerations to the impact of regulatory frameworks, this book offers a comprehensive guide for marketers looking to optimize their pricing and advertising strategies. Whether you're a marketing professional, academic, or student, Comparative Price Advertising equips you with the knowledge to craft persuasive advertising that resonates with modern consumers. Part of the Legend in Marketing series, this work stands out as a critical resource for understanding how pricing communicates value in today's competitive market.

Product Specifications
Brand
Vibrant Publishers
Format
hardcover
ASIN
1636513476
Category
Books > Subjects > Business, Finance & Law > Economics
Domain
Amazon UK
Release Date
24 December 2024
Listed Since
24 December 2024

Barcode

No barcode data available

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