£152.43

Routledge Marketing: The Basics - Business and E-commerce Book

Name: Routledge Marketing: The Basics - Business and E-commerce Book
Brand: Routledge
Price: 152.43 GBP
Availability: InStock

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Description

Build a solid foundation in business strategy with Marketing: The Basics by Routledge. This essential text serves as an entry point for those looking to understand the fundamental principles of marketing within the modern business landscape. Whether you are studying e-commerce or general business management, this book provides the core concepts needed to navigate professional environments. As digital commerce continues to evolve, having a clear grasp of marketing fundamentals is a requirement for success. Routledge delivers a structured approach to learning that helps readers connect theoretical knowledge with practical business applications. This resource is designed for students and professionals who want to master the core elements of the field through a reliable and academic perspective. Enhance your understanding of how businesses reach customers and manage brand presence with this foundational guide.

Key Features

Comprehensive foundation in marketing principles for business students and professionals.

Published by Routledge, a trusted name in academic and professional business literature.

Covers essential concepts relevant to e-commerce and modern digital business environments.

Provides a structured learning path for understanding core marketing mechanics.

Ideal resource for anyone starting a career in business, finance, or law.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1041106246
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 11 February 2026
Listed Since: 30 August 2025

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Routledge Marketing: The Basics - Business and E-commerce Book

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