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£152.40
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26 days of data · current price £152
Routledge Marketing: The Basics - Routledge Business Guide
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Description
Key Features
Routledge-published guide covering essential marketing fundamentals for beginners and professionals seeking core business knowledge.
Accessible writing style explains branding, customer engagement, promotion and distribution without excessive technical terminology.
Practical applications throughout show how marketing principles work in real business scenarios across different sectors.
Suitable for self-study, academic coursework or business training programmes as a foundational reference text.
Covers pricing strategy, market positioning and customer retention within a structured, easy-to-follow framework.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1041106246
- Domain
- Amazon UK
- Release Date
- 11 February 2026
- Listed Since
- 30 August 2025
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