£152.40

About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.

£152 today · all-time low £152 (Aug 2026) · usually £152

Routledge Business to Business Marketing Management - Global Perspective

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£152.43 £152.32 £152.34 £152.37 £152.39 £152.42 £152.44 30 July 2026 15 August 2026 31 August 2026 16 September 2026 02 October 2026
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Most common price: £152 (65 days, 100.0%)

Price range: £152 - £152

Price levels: 1 different prices over 65 days

Description

Business to Business Marketing Management: A Global Perspective by Routledge offers a comprehensive examination of B2B marketing strategies across international markets. This essential resource equips marketing professionals, business leaders and students with the frameworks and insights needed to navigate complex business-to-business relationships in today's globalised economy. The book addresses contemporary marketing challenges, competitive positioning and customer relationship management within B2B contexts, providing practical knowledge applicable to enterprises of all sizes seeking to expand their market reach and strengthen their commercial partnerships worldwide.

Key Features

Routledge publication providing authoritative coverage of B2B marketing management principles and practices.

Global perspective framework examining marketing strategies across diverse international markets and regions.

Comprehensive resource suitable for marketing professionals, business students and enterprise leaders.

Addresses customer relationship management, competitive positioning and business development strategy.

Practical insights applicable to companies seeking to enhance B2B marketing effectiveness and market expansion.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
17 March 2026
Listed Since
29 August 2025

Barcode

No barcode data available

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