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Routledge Strategic International Marketing Book

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Description

Enhance your knowledge of global business with Strategic International Marketing: Strategy Development and Implementation. Published by Routledge, this book provides a focused look at the processes involved in building and executing marketing plans on a global scale. It is an essential resource for students and professionals interested in management science and the complexities of international markets. This text serves as a guide for understanding how to develop effective strategies that work across different borders and cultural landscapes.

Key Features

This Routledge publication focuses on strategic international marketing and implementation.

The book covers essential topics regarding strategy development in global markets.

It is categorized under Management Science for business and law studies.

The text provides professional insights into international marketing management.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 June 2024
Listed Since
01 December 2023

Barcode

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