£127.00

Routledge Strategic International Marketing Textbook

Name: Routledge Strategic International Marketing Textbook
Brand: Routledge
Price: 137.28 GBP
Availability: InStock

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Description

Master the complexities of global business with Strategic International Marketing: Strategy Development and Implementation. Published by Routledge, this book serves as a foundational resource for students and professionals navigating the global marketplace. It focuses on the essential processes required to build and execute effective marketing strategies across different international borders. Designed for those studying business, finance, and law, this text provides a structured approach to understanding how international markets function. Whether you are analyzing market entry or managing global brand positioning, this resource supports your academic and professional growth in the field of international accounting and business management. It is a necessary addition to any library focused on global commerce and strategic development.

Key Features

Published by Routledge to ensure high academic and professional standards for business students.

Focuses on the core processes of strategy development and implementation in a global context.

Provides essential knowledge for those studying international business, finance, and law.

Serves as a specialized resource for understanding complex international marketing environments.

Supports professional development for individuals working in global market management.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 103246772X
Category: Books > Subjects > Business, Finance & Law > Accounting
Domain: Amazon UK
Release Date: 03 June 2024
Listed Since: 01 December 2023

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Routledge Strategic International Marketing Textbook

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