£155.00

It has never been this cheap. We have no record of a lower price.

£155 today · cheaper than every other day in the last 3 months

Routledge Strategic Brand Management: Surviving the Competitive Environment

Name: Strategic Brand Management: Surviving the Competitive Environment
Brand: Routledge
Price: 155.0 GBP
Availability: InStock

Audits & Auditing

Price Distribution

Price distribution over 68 days • 1 price levels

Days at Price

Price Analysis

Most common price: £155 (68 days, 100.0%)

Price range: £155 - £155

Price levels: 1 different prices over 68 days

Description

The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with illustrations, the process of building and protecting brands, what it takes for a popular name to become a brand, and then, a power brand. With relevant case studies and examples, particularly of fast-moving consumer goods (FMCG), this volume provides strategic directions and lessons for creating and developing brands that can stand test of the time. It also expounds on building brand equity in challenging times, brand extension, brand strategy as well brand accounting and valuation. The book also covers strategies for building service brands -- marketing strategies and processes have changed over time with technology and brands now must be built through social media and digital marketing, which is discussed comprehensively with cases in this title. The book will be useful to students and teachers of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations. It will also be an invaluable resource for brand marketers and practitioners.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032947454
Category: Books > Subjects > Business, Finance & Law > Accounting > Audits & Auditing
Domain: Amazon UK
Release Date: 26 October 2026
Listed Since: 01 July 2025

Barcode

No barcode data available

It has never been this cheap. We have no record of a lower price.

Routledge Strategic Brand Management: Surviving the Competitive Environment

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Digital Brand Management: Understanding Consumers and Communication in the Digital Age (Routledge Studies in Marketing)

Strategic Brand Licensing: Building Brand Value through Enduring Partnerships

Technology Brands in the Digital Economy (Routledge Studies in Innovation, Organizations and Technology)

Strategic City Branding: Insights from Asian Cities

Business to Business Marketing Management - Global Perspective

Business to Business Marketing Management: A Global Perspective

Routledge Strategic International Marketing Book

Strategic Brand Storytelling: Leveraging Narrative for Competitive Value Creation

Sustainable Brand Leadership - Build Lasting Legacy

Brand Management: Advancing Insights on

Customer Service Marketing: Managing the Customer Experience

Luxury Fashion Marketing and Branding - Strategic Approach

Systems Theory and Agile Brand Management - Routledge

Strategic Employer Branding for IT Companies: An Interdisciplinary Perspective

Engaging Employees through Strategic Communication: Skills, Strategies, and Tactics

Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management (Routledge Studies in Marketing)

Engaging Employees through Strategic Communication - Routledge

Luxury Fashion Brand Management: Unifying Fashion with Sustainability (Mastering Fashion Management)

Design and Strategy: A Step-by-Step Guide

Research Methodologies for Business Management

Strategic Management in the Creative and Cultural Industries (Discovering the Creative Industries)

Studying Business at University - The Survival Guide

Individuals in B2B Marketing: Sensemaking and Action in Context (Routledge Studies in Marketing)

Professional and Business Communication: Personal Strategies for the Post-Digital World

It has never been this cheap. We have no record of a lower price.

Routledge Strategic Brand Management: Surviving the Competitive Environment

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Digital Brand Management: Understanding Consumers and Communication in the Digital Age (Routledge Studies in Marketing)

Strategic Brand Licensing: Building Brand Value through Enduring Partnerships

Technology Brands in the Digital Economy (Routledge Studies in Innovation, Organizations and Technology)

Strategic City Branding: Insights from Asian Cities

Business to Business Marketing Management - Global Perspective

Business to Business Marketing Management: A Global Perspective

Routledge Strategic International Marketing Book

Strategic Brand Storytelling: Leveraging Narrative for Competitive Value Creation

Sustainable Brand Leadership - Build Lasting Legacy

Brand Management: Advancing Insights on

Customer Service Marketing: Managing the Customer Experience

Luxury Fashion Marketing and Branding - Strategic Approach

Systems Theory and Agile Brand Management - Routledge

Strategic Employer Branding for IT Companies: An Interdisciplinary Perspective

Engaging Employees through Strategic Communication: Skills, Strategies, and Tactics

Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management (Routledge Studies in Marketing)

Engaging Employees through Strategic Communication - Routledge

Luxury Fashion Brand Management: Unifying Fashion with Sustainability (Mastering Fashion Management)

Design and Strategy: A Step-by-Step Guide

Research Methodologies for Business Management

Strategic Management in the Creative and Cultural Industries (Discovering the Creative Industries)

Studying Business at University - The Survival Guide

Individuals in B2B Marketing: Sensemaking and Action in Context (Routledge Studies in Marketing)

Professional and Business Communication: Personal Strategies for the Post-Digital World