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Routledge Strategic Brand Storytelling: Leveraging Narrative for Competitive Value Creation

Name: Strategic Brand Storytelling: Leveraging Narrative for Competitive Value Creation
Brand: Routledge
Price: 151.26 GBP
Availability: InStock

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Description

In a world where the power of a brand is etched through stories, this book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical implications of storytelling in marketing. Readers will explore how brands leverage stories to forge deep connections, evoke emotions, and differentiate themselves in a cluttered marketplace. Through a series of insightful contributions, this book examines the architecture of brand stories, investigates their role in guiding marketing strategy, and discusses their impact on stakeholder engagement. This volume is an invaluable resource for marketing professionals, brand managers, and scholars, offering both a deeper theoretical understanding and practical frameworks to harness the transformative power of storytelling in strategic brand management. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032974419
Category: Books > Subjects > Business, Finance & Law > Management > Strategy
Domain: Amazon UK
Release Date: 12 February 2025
Listed Since: 19 September 2024

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Routledge Strategic Brand Storytelling: Leveraging Narrative for Competitive Value Creation

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This is the most expensive it has ever been. Walk away.

Routledge Strategic Brand Storytelling: Leveraging Narrative for Competitive Value Creation

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Description

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