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£138.44
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£138 today · cheaper than every other day in the last 3 months
Routledge Luxury Fashion Marketing and Branding - Strategic Approach
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Last 66 days · 66 data points (no recent data)
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Price Distribution
Price distribution over 66 days • 1 price levels
Price Analysis
Most common price: £138 (66 days, 100.0%)
Price range: £138 - £138
Price levels: 1 different prices over 66 days
Description
Key Features
Luxury Fashion Marketing and Branding explores strategic frameworks specific to high-end fashion brand development and market positioning.
Part of the Mastering Fashion Management series by Routledge, providing authoritative guidance on contemporary fashion industry practices.
Covers brand strategy, positioning and storytelling techniques essential for luxury fashion marketing success and consumer engagement.
Combines theoretical foundations with practical applications, enabling readers to implement strategies in real luxury fashion business contexts.
Suitable for fashion business students, brand managers, entrepreneurs and professionals advancing their expertise in luxury segment marketing.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1032207078
- Domain
- Amazon UK
- Release Date
- 22 August 2024
- Listed Since
- 15 February 2024
Barcode
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