£123.72

Routledge Luxury Fashion Marketing and Branding Book

Name: Routledge Luxury Fashion Marketing and Branding Book
Brand: Routledge
Price: 123.38 GBP
Availability: InStock

Fashion

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Most common price: £123 (62 days, 82.7%)

Price range: £123 - £126

Price levels: 2 different prices over 75 days

Description

Master the complexities of the fashion industry with Luxury Fashion Marketing and Branding: A Strategic Approach. Part of the Mastering Fashion Management series, this Routledge publication offers a specialized look into the world of high-end brand development. This book provides a strategic framework for understanding how luxury brands operate and grow in a competitive global market. It is designed for students, professionals, and researchers who want to build a deep knowledge of fashion management and marketing tactics. By focusing on strategic approaches, the text helps readers understand the unique requirements of the luxury sector. Whether you are studying fashion arts or working in the industry, this resource serves as a comprehensive guide to the principles of luxury brand management. It is an essential addition to any professional library focused on fashion, arts, and photography subjects.

Key Features

Part of the professional Mastering Fashion Management series for targeted learning.

Published by Routledge, a trusted name in academic and professional literature.

Focuses on a strategic approach to luxury brand development and marketing.

Provides specialized knowledge for the fashion management and branding sectors.

Suitable for students and professionals in the arts and photography fields.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032207078
Category: Books > Subjects > Arts & Photography > Fashion
Domain: Amazon UK
Release Date: 22 August 2024
Listed Since: 15 February 2024

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Routledge Luxury Fashion Marketing and Branding Book

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