£129.13

Routledge Fashion Marketing and Communications Textbook

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Description

Master the complexities of the fashion industry with this professional guide from Routledge. Part of the Mastering Fashion Management series, this book provides a deep look into fashion marketing and communications. It bridges the gap between theoretical concepts and real-world practice, making it an essential resource for students and professionals in the retail and management sectors. Whether you are studying business, finance, or law within the context of fashion, this text offers the foundational knowledge needed to navigate the modern market. The content is designed to support academic growth and practical application in distribution and retail environments. Use this resource to build a stronger understanding of how communication strategies drive success in the global fashion landscape.

Key Features

Part of the professional Mastering Fashion Management series for structured learning.

Covers both theory and practice to prepare readers for real-world industry challenges.

Focuses on marketing and communications specifically within the fashion sector.

Provides essential reading for students studying business, finance, and law.

Developed by Routledge to support academic and professional development in retail.

Ideal for those looking to understand distribution and management in fashion.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
11 December 2024
Listed Since
18 May 2024

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