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Routledge Fashion Marketing and Communications Theory and Practice

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Description
Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry is an essential guide from Routledge that bridges the gap between academic theory and real-world application in the fashion sector. This comprehensive book, part of the Mastering Fashion Management series, equips marketing professionals, students, and fashion entrepreneurs with practical frameworks and strategic insights needed to navigate today's competitive landscape. The volume covers key marketing principles tailored specifically to fashion brands, from digital strategies to traditional communications channels. Whether you're launching a new collection, building brand awareness, or developing long-term customer relationships, this resource provides actionable methodologies grounded in industry best practices. Ideal for fashion business students, marketing managers, and anyone seeking to strengthen their understanding of how theory translates into successful campaigns and brand positioning within the fashion industry.

Key Features

Combines theoretical foundations with practical case studies from the fashion industry to demonstrate real-world marketing application.

Part of the Mastering Fashion Management series, providing authoritative guidance on fashion-specific marketing strategies and communications.

Published by Routledge, a respected academic and professional publisher specialising in business and creative industry resources.

Covers comprehensive marketing topics including digital channels, brand development, and consumer engagement strategies for fashion businesses.

Serves as a valuable reference for fashion marketing professionals, students, and entrepreneurs developing or refining marketing campaigns.

Addresses the unique challenges of fashion industry communications, from seasonal trends to influencer partnerships and brand storytelling.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
1032582340
Category
Books > Subjects > Business, Finance & Law > E-Commerce > Web Marketing
Domain
Amazon UK
Release Date
11 December 2024
Listed Since
18 May 2024

Barcode

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