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Routledge A Fashion Retailer’s Guide to Thriving in Turbulent Times

Name: A Fashion Retailer's Guide to Thriving in Turbulent Times
Brand: Routledge
Price: 138.41 GBP
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Description

By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand must have an essence; it needs to respect a philosophy, abide by values and follow clear processes. A brand’s success and sustainability follow specific rules, nonetheless for fashion brands. But do fashion brand management rules apply in today’s turbulent times? Acknowledging and going beyond branding theory, this book challenges knowledge and practices that have been guiding fashion retail brands for many years. Co-written by an academic researcher and a retail consultant with 30 years of experience, this practical guide offers not a process that fashion brands must follow, but potential avenues for survival in today’s retail market and facing today’s customers. Professionals and students of fashion retailing and branding will appreciate the detailed case studies that illustrate revisited concepts and thought-provoking suggestions on how to make decisions for an uncertain future.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032002263
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 01 December 2022
Listed Since: 31 May 2022

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It has never been this cheap. We have no record of a lower price.

Routledge A Fashion Retailer’s Guide to Thriving in Turbulent Times

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

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Similar Products You Might Like

Fashion Business and Digital Transformation: Technology and Innovation across the Fashion Industry (Mastering Fashion Management)

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