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Routledge Rethinking Culture and Creativity in Digital Transformation

Amazon

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Description

This comprehensive guide explores how organisations can harness culture and creativity as strategic drivers during digital transformation. Published by Routledge, the book addresses the intersection of business change, digital innovation, and organisational culture, offering practical insights for leaders navigating complex technological shifts. Designed for managers and executives responsible for e-commerce and digital strategy, it provides frameworks for fostering creative thinking whilst maintaining cultural coherence across digital initiatives. The work examines how digital transformation reshapes workplace dynamics, team collaboration, and innovation processes, making it essential reading for those seeking to balance technological advancement with human-centred values and creative excellence.

Key Features

Routledge publication offering expert analysis on culture's role in successful digital transformation initiatives.

Focuses on creative approaches and strategies for managers overseeing e-commerce and digital technology adoption.

Addresses the critical relationship between organisational culture and innovation during major digital change programmes.

Provides frameworks and guidance for balancing technological progress with creative and cultural considerations in business.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 March 2023
Listed Since
24 September 2022

Barcode

No barcode data available

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