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Routledge Fashion Advertising and Public Relations - Historical Perspective

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Description

Explore the intersecting worlds of fashion advertising and public relations through this comprehensive guide from Routledge's Mastering Fashion Management series. This book traces the historical evolution and sociological foundations of how fashion brands build identity, influence consumers, and shape industry standards through strategic communication. Designed for students, professionals, and anyone seeking to understand the mechanisms behind luxury and retail marketing campaigns, this resource examines case studies, industry practices, and the cultural impact of fashion promotion across decades. The Routledge publication combines academic rigour with practical insights into brand positioning, media relations, consumer behaviour, and the role of public relations in fashion's most defining moments and movements.

Key Features

Part of Routledge's Mastering Fashion Management series, offering expert-level knowledge in fashion industry communications and strategy.

Provides historical context and sociological analysis of fashion advertising, helping readers understand how the industry evolved over time.

Covers public relations strategies specific to fashion brands, from luxury houses to high street retailers and emerging designers.

Combines theoretical frameworks with real-world case studies that demonstrate effective advertising and PR tactics within the fashion sector.

Ideal resource for fashion management students, marketing professionals, and industry practitioners seeking to advance their understanding of brand communication.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 March 2026
Listed Since
01 October 2025

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