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Routledge Research Methods in Luxury Management - Routledge
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Most common price: £151 (66 days, 100.0%)
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Description
Key Features
Research Methods in Luxury Management covers specialised methodologies designed specifically for the luxury market and premium brand sectors.
Published by Routledge as part of the Mastering Luxury Management series, offering peer-reviewed academic content and professional guidance.
Provides both qualitative and quantitative research frameworks applicable to luxury brand analysis, consumer behaviour studies, and market strategy.
Includes practical tools and approaches for navigating the unique challenges of high-end market research and premium consumer insights.
Suitable for luxury management professionals, academics, brand strategists, and researchers working within the affluent market segment.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1032281170
- Domain
- Amazon UK
- Release Date
- 13 July 2023
- Listed Since
- 24 November 2022
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