£131.27

Routledge Systems Theory and Agile Brand Management Book

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Description

Explore the connection between systems thinking and brand strategy with Systems Theory and Agile Brand Management: The Educative View of Branding. Published by Routledge, this book provides a specialized look at branding through the lens of systems theory. It is designed for readers interested in how complex systems influence brand management and organizational structures. This text belongs to the social sciences category, making it a relevant resource for students, academics, and professionals studying the intersection of management theory and brand development. By focusing on the educative view of branding, the book offers a structured approach to understanding how brands function within larger, interconnected systems. Whether you are researching academic theories or looking for a deeper understanding of agile management practices, this Routledge publication provides a focused study on these essential concepts.

Key Features

Explores the relationship between systems theory and brand management strategies.

Provides an educative view of branding for academic and professional study.

Published by Routledge to ensure high standards of scholarly content.

Covers essential concepts regarding agile brand management and systems thinking.

Categorized within the social sciences for targeted research and learning.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
21 June 2024
Listed Since
22 December 2023

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