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Routledge Trust and Brand Management: Brand Heritage - Routledge

Name: Trust and Brand Management: Brand Heritage - Routledge
Brand: Routledge
Price: 151.26 GBP
Availability: InStock

Business & Economic History

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Price distribution over 63 days • 2 price levels

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Most common price: £145 (35 days, 55.6%)

Price range: £145 - £151

Price levels: 2 different prices over 63 days

Description

Trust and Brand Management explores how brand heritage shapes consumer confidence and organisational reputation in modern markets. This Routledge Studies in Trust Research volume examines the strategic relationship between historical brand narratives and contemporary trust-building practices. The book provides academic and practical insights into leveraging brand history as a foundation for long-term customer relationships and competitive advantage. Ideal for business professionals, researchers and students studying trust dynamics, brand strategy and corporate reputation management.

Key Features

Part of the Routledge Studies in Trust Research series, offering peer-reviewed scholarly perspectives on trust and organisational behaviour.

Analyses the connection between brand heritage and consumer trust, essential reading for marketing and brand management professionals.

Combines theoretical frameworks with practical case studies relevant to business strategy and reputation development.

Suitable for academic study of business history, trust research and brand communication at postgraduate and professional levels.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032704810
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 23 December 2024
Listed Since: 31 July 2024

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Routledge Trust and Brand Management: Brand Heritage - Routledge

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Price Distribution

Price Analysis

Description

Key Features

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