£127.96

Routledge Trust and Brand Management: Brand Heritage Book

Name: Routledge Trust and Brand Management: Brand Heritage Book
Brand: Routledge
Price: 127.96 GBP
Availability: InStock

Business & Economic History

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Description

Explore the connection between brand history and consumer confidence with Trust and Brand Management: The Role of Brand Heritage. Part of the Routledge Studies in Trust Research series, this book offers a deep look into how a company's past shapes its reputation and market standing. Designed for readers interested in business and economic history, this text examines the mechanisms of trust within the modern marketplace. It provides a foundation for understanding how long-standing brands maintain their identity and connection with customers over time. Whether you are a student, a researcher, or a professional in the business sector, this volume serves as a valuable resource for studying the relationship between heritage and brand management. This publication from Routledge is a key addition to any collection focused on business, finance, and law. It helps clarify how established legacies influence modern brand perception and trust-building strategies in a competitive economic landscape.

Key Features

Part of the specialized Routledge Studies in Trust Research series for academic and professional use.

Focused on the specific relationship between brand heritage and trust management in business.

Provides insights into business and economic history through the lens of brand development.

Ideal for researchers and students studying business, finance, and law subjects.

Offers a detailed perspective on how brand history impacts modern market perception.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032704810
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 23 December 2024
Listed Since: 31 July 2024

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Routledge Trust and Brand Management: Brand Heritage Book

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