Marketing in a Competitive Economy (Routledge Library Editions: Economics and Society) - Image 1

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Routledge Marketing in a Competitive Economy (Routledge Library Editions: Economics and Society)

Name: Marketing in a Competitive Economy (Routledge Library Editions: Economics and Society)
Brand: Routledge
Price: 93.79 GBP
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Business & Economic History

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Description

Marketing in a Competitive Economy (1965) is a scientific study of marketing in the Western world, taking as a starting point a competitive economy and freedom for consumers. As marketing moved from an exercise in profitably disposing of excess goods, to being primarily concerned with producing goods as a result of market opportunities, so the field became more complicated and in need of a comprehensive analysis and overview.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1041155158
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 21 November 2025
Listed Since: 14 June 2025

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Routledge Marketing in a Competitive Economy (Routledge Library Editions: Economics and Society)

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