£145.61

Routledge Marketing and the Customer Value Chain Book

Name: Routledge Marketing and the Customer Value Chain Book
Brand: Routledge
Price: 145.61 GBP
Availability: InStock

Management Science

Price History & Forecast

Last 77 days • 77 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 77 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £146 (55 days, 71.4%)

Price range: £146 - £155

Price levels: 3 different prices over 77 days

Description

Improve your understanding of business management with Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management. Published by Routledge, this book addresses the connection between marketing strategies and supply chain operations. In modern business environments, managing the link between these two departments is a key part of organizational success. This text provides a foundation for students and professionals in the field of management science. It explores how integrating these functions can help create a more cohesive approach to delivering value to customers. Whether you are studying business, finance, or law, or working in a professional management role, this resource offers insights into the coordination required to manage a value chain effectively. It is a valuable addition to any professional library focused on management science and organizational efficiency.

Key Features

Published by Routledge, a recognized name in academic and professional publishing.

Focuses on the integration of marketing and supply chain management processes.

Designed for readers interested in management science and business operations.

Provides a foundation for understanding the customer value chain.

Suitable for students and professionals in business, finance, and law sectors.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138394475
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 01 March 2022
Listed Since: 17 August 2021

Barcode

No barcode data available

Routledge Marketing and the Customer Value Chain Book

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Business Success

Routledge Fashion Supply Chain Management - Sustainability Book

Customer Service Marketing: Managing the Customer Experience

Routledge Business Analytics for Supply Chains and Operations

Procurement and Supply Chain Management: A Sustainability Perspective

Routledge Logistics and Digital Transformation Book

Routledge Shopping Centre Marketing - Value Creation Book

Research Methods for Operations and Supply Chain Management

Routledge Customer Engagement and Digital Business Book

Routledge Supply Chain Sustainability in SMEs Research Book

Managing Logistics Systems: Planning and Analysis for a Successful Supply Chain

Routledge Business to Business Marketing Management Book

Business to Business Marketing Management: A Global Perspective

Routledge Supply Chain Mapping, Sustainability, and Industry 4.0

Routledge Electric Vehicle Supply Chain Management Book

Routledge Marketing and Gamification - Academic Management Book

Routledge Corporate Social Responsibility and the Supply Chain

Routledge Practical Supply Chain and Logistics Analytics Book

The Routledge Companion to Global Value Chains: Reinterpreting and Reimagining Megatrends in the World Economy (Routledge Companions in Business, Management and Marketing)

Market and Technical Knowledge Integration in R&D Intensive Companies

Sustainable Supply Chains in the Digital Age: Navigating Complexity, Technology and Finance (Routledge Advances in Production and Operations Management)

Supply Chain and Logistics Management: An Integrated Approach

Digital Marketing: Integrating Strategy, Sustainability, and Purpose

Global Value Chains and Geopolitical Uncertainty: Disruption and Transformation