£145.61

Routledge Marketing and the Customer Value Chain Book

Name: Routledge Marketing and the Customer Value Chain Book
Brand: Routledge
Price: 145.61 GBP
Availability: InStock

Management Science

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Description

Improve your understanding of business management with Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management. Published by Routledge, this book addresses the connection between marketing strategies and supply chain operations. In modern business environments, managing the link between these two departments is a key part of organizational success. This text provides a foundation for students and professionals in the field of management science. It explores how integrating these functions can help create a more cohesive approach to delivering value to customers. Whether you are studying business, finance, or law, or working in a professional management role, this resource offers insights into the coordination required to manage a value chain effectively. It is a valuable addition to any professional library focused on management science and organizational efficiency.

Key Features

Published by Routledge, a recognized name in academic and professional publishing.

Focuses on the integration of marketing and supply chain management processes.

Designed for readers interested in management science and business operations.

Provides a foundation for understanding the customer value chain.

Suitable for students and professionals in business, finance, and law sectors.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138394475
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 01 March 2022
Listed Since: 17 August 2021

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Routledge Marketing and the Customer Value Chain Book

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