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£154.56
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£155 today · previous high £155 · all-time low £146
Routledge Marketing and the Customer Value Chain Book
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Last 67 days · 67 data points (no recent data)
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Price distribution over 67 days • 2 price levels
Price Analysis
Most common price: £155 (39 days, 58.2%)
Price range: £146 - £155
Price levels: 2 different prices over 67 days
Description
Key Features
This Routledge publication provides a systemic approach to the integration of marketing and supply chain management.
The book examines strategic connections between supply chain, operations management, and marketing functions.
Readers can study the extended marketing mix including product, price, promotion, people, and processes.
Detailed discussions cover key supply chain management aspects such as material handling.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138394475
- Category
- Books > Subjects > Business, Finance & Law > Management > Distribution > Distribution & Warehousing
- Domain
- Amazon UK
- Release Date
- 01 March 2022
- Listed Since
- 17 August 2021
Barcode
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