£115.46

Routledge Shopping Centre Marketing - Value Creation Book

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Description

Improve your understanding of retail environments with Shopping Centre Marketing: Value Creation and Customer Engagement. Part of the Routledge Research in the Retail Industry series, this book provides professional insights into the business of managing and marketing large-scale retail spaces. This text is designed for those looking to explore how shopping centers create value and maintain strong connections with their visitors. It offers a deep look into the retail industry, making it a useful resource for students, researchers, and professionals working within business, finance, and law sectors. By focusing on the mechanics of customer engagement, this publication helps readers grasp the complex dynamics of modern retail management. Whether you are studying retail trends or looking for industry-specific research, this Routledge publication serves as a specialized guide to the evolving world of shopping center marketing.

Key Features

Part of the specialized Routledge Research in the Retail Industry series for academic and professional use.

Focuses on the core concepts of value creation within the shopping center sector.

Provides insights into customer engagement strategies for modern retail environments.

Categorized under Business, Finance, and Law for targeted professional study.

Published by Routledge to ensure high-quality research and industry-standard content.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
26 February 2024
Listed Since
08 September 2023

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