Shopping Centre Marketing: Value Creation and Customer Engagement - Image 1

£115.46

It has never been this cheap. We have no record of a lower price.

£115 today · cheaper than every other day in the last 3 months

Routledge Shopping Centre Marketing: Value Creation and Customer Engagement

Name: Shopping Centre Marketing: Value Creation and Customer Engagement
Brand: Routledge
Price: 115.46 GBP
Availability: InStock

Retail

Price Distribution

Price distribution over 68 days • 1 price levels

Days at Price

Price Analysis

Most common price: £115 (68 days, 100.0%)

Price range: £115 - £115

Price levels: 1 different prices over 68 days

Description

Shopping Centre Marketing: Value Creation and Customer Engagement is a comprehensive guide published by Routledge that explores modern strategies for retail destination marketing. This book, part of the Routledge Research in the Retail Industry series, examines how shopping centres can create meaningful value for customers whilst driving engagement and loyalty. It combines theoretical insights with practical applications, offering retail professionals and academics a detailed exploration of contemporary marketing approaches within the shopping centre sector. The publication addresses key challenges facing retail destinations and provides evidence-based strategies for enhancing customer experience, building community connections, and optimising marketing effectiveness in an increasingly competitive retail landscape.

Key Features

Published by Routledge, a leading academic and professional publisher specialising in retail industry research and insights.

Part of the Routledge Research in the Retail Industry series, ensuring scholarly rigour and relevance to retail professionals.

Focuses on value creation strategies that help shopping centres differentiate themselves and attract diverse customer segments.

Provides practical frameworks for customer engagement that retail managers and marketers can implement in their centres.

Covers contemporary shopping centre marketing approaches relevant to today's competitive retail environment.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032690526
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Release Date: 26 February 2024
Listed Since: 08 September 2023

Barcode

No barcode data available

It has never been this cheap. We have no record of a lower price.

Routledge Shopping Centre Marketing: Value Creation and Customer Engagement

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Urban Retail Geographies (Routledge Research in the Retail Industry)

Customer Engagement and Digital Business - Marketing Study

Individuals in B2B Marketing: Sensemaking and Action in Context (Routledge Studies in Marketing)

Routledge Corporate Culture and Globalization Book

Sustainable Marketing and Customer Value (Routledge Studies in Marketing)

Customer Experience in Fashion Retailing: Merging Theory and Practice (Mastering Fashion Management)

Learning and Researching with Case Studies: A Student Companion for Business and Management Research

Fashion Marketing and Communications Theory and Practice

Routledge Marketing and the Customer Value Chain Book

Money and Marketing in the Art World - Routledge Studies

Technology Brands in the Digital Economy (Routledge Studies in Innovation, Organizations and Technology)

Value Creation in Digital Platforms and Business Ecosystems: Networks, Relationships and the Platform Markets (Routledge Studies in Innovation, Organizations and Technology)

E-Commerce Logistics: From Click to Sustainable Delivery (Routledge Advances in Production and Operations Management)

Contemporary Retail Marketing in Emerging Economies: The Case of Ghana’s Supermarket Chains (Palgrave Studies of Marketing in Emerging Economies)

The Future of Global Retail: Learning from China's Retail Revolution

Customer Service Marketing: Managing the Customer Experience

Culture and Sustainable Development in the City - Urban Planning

Strategic Commercial Management (Management Practice Essentials)

Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Business Success

Retail Marketing: Shopper Behaviour and Retail Management at the Point-of-Purchase

Commercial Real Estate Analysis for Investment, Finance, and Development (American Real Estate Society Book Series)

The Cultural Sector and Sustainable Economic Development: Innovation and the Creative Economy in European Cities (Routledge Advances in Regional Economics, Science and Policy)

Business to Business Marketing Management - Global Perspective

Business to Business Marketing Management: A Global Perspective

It has never been this cheap. We have no record of a lower price.

Routledge Shopping Centre Marketing: Value Creation and Customer Engagement

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Urban Retail Geographies (Routledge Research in the Retail Industry)

Customer Engagement and Digital Business - Marketing Study

Individuals in B2B Marketing: Sensemaking and Action in Context (Routledge Studies in Marketing)

Routledge Corporate Culture and Globalization Book

Sustainable Marketing and Customer Value (Routledge Studies in Marketing)

Customer Experience in Fashion Retailing: Merging Theory and Practice (Mastering Fashion Management)

Learning and Researching with Case Studies: A Student Companion for Business and Management Research

Fashion Marketing and Communications Theory and Practice

Routledge Marketing and the Customer Value Chain Book

Money and Marketing in the Art World - Routledge Studies

Technology Brands in the Digital Economy (Routledge Studies in Innovation, Organizations and Technology)

Value Creation in Digital Platforms and Business Ecosystems: Networks, Relationships and the Platform Markets (Routledge Studies in Innovation, Organizations and Technology)

E-Commerce Logistics: From Click to Sustainable Delivery (Routledge Advances in Production and Operations Management)

Contemporary Retail Marketing in Emerging Economies: The Case of Ghana’s Supermarket Chains (Palgrave Studies of Marketing in Emerging Economies)

The Future of Global Retail: Learning from China's Retail Revolution

Customer Service Marketing: Managing the Customer Experience

Culture and Sustainable Development in the City - Urban Planning

Strategic Commercial Management (Management Practice Essentials)

Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Business Success

Retail Marketing: Shopper Behaviour and Retail Management at the Point-of-Purchase

Commercial Real Estate Analysis for Investment, Finance, and Development (American Real Estate Society Book Series)

The Cultural Sector and Sustainable Economic Development: Innovation and the Creative Economy in European Cities (Routledge Advances in Regional Economics, Science and Policy)

Business to Business Marketing Management - Global Perspective

Business to Business Marketing Management: A Global Perspective