Sustainable Marketing and Customer Value (Routledge Studies in Marketing) - Image 1

£145.99

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Routledge Sustainable Marketing and Customer Value (Routledge Studies in Marketing)

Name: Sustainable Marketing and Customer Value (Routledge Studies in Marketing)
Brand: Routledge
Price: 145.99 GBP
Availability: InStock

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Description

Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032002441
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Release Date: 28 December 2022
Listed Since: 26 May 2022

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New to our records — first sighting 22 days ago. We'll learn its rhythm.

Routledge Sustainable Marketing and Customer Value (Routledge Studies in Marketing)

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Price Analysis

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