Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour (Routledge Studies in Marketing) - Image 1

£120.00

It has never been this cheap. We have no record of a lower price.

£120 today · cheaper than every other day in the last 3 months

Routledge Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour (Routledge Studies in Marketing)

Name: Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour (Routledge Studies in Marketing)
Brand: Routledge
Price: 120.0 GBP
Availability: InStock

Economics

Price Distribution

Price distribution over 54 days • 1 price levels

Days at Price

Price Analysis

Most common price: £120 (54 days, 100.0%)

Price range: £120 - £120

Price levels: 1 different prices over 54 days

Description

Changes in the economy and greater competition force us to adapt our business practices and to take greater account of the needs of consumers and the social problems they care about. Consumers are placing an increasing weight on the social responsibility of the organisations they choose to purchase from and associate with, and businesses must adopt corporate social responsibility (CSR) practices into their marketing strategies. This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR, and analyses the effect on consumer behaviour. It examines consumer awareness of CSR practices and the effect this has on their purchasing decisions and brand loyalty, making the argument that disregarding CSR can be detrimental to businesses success and profit. Providing both empirical and theoretical perspectives, this book will be a useful reference for scholars and upper-level students across business disciplines including marketing, CSR, and business ethics.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 103232922X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 24 February 2023
Listed Since: 13 September 2022

Barcode

No barcode data available

It has never been this cheap. We have no record of a lower price.

Routledge Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour (Routledge Studies in Marketing)

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Approaches to Corporate Social Responsibility - Routledge

Social Impact, Organizations and Society: The Contemporary Role of Corporate Social Responsibility (Routledge Studies in Management, Organizations and Society)

Corporate Social Responsibility and Sustainability: From Values to Impact

Corporate Social Responsibility and Governance - EU Stakeholders

Corporate Social Responsibility Supply Chain - Routledge

Sustainable Marketing and Customer Value (Routledge Studies in Marketing)

Social Media, Ethics, and Management: Strategy and Organizational Resilience (Routledge Studies in Central and Eastern European Business and Economics)

Corporate Cultural Responsibility: How Business Can Support Art, Design, and Culture

Responsible Business: Ethical & Sustainable Management Guide

Routledge Finance, Innovation and Corporate Sustainability Book

Individuals in B2B Marketing: Sensemaking and Action in Context (Routledge Studies in Marketing)

Learning and Researching with Case Studies: A Student Companion for Business and Management Research

Contractarianism, Role Obligations, and Political Morality (Routledge Studies in Contemporary Philosophy)

Corporate Social Hypocrisy - CSR in Global Crises

Shopping Centre Marketing: Value Creation and Customer Engagement

Digital Platforms Finance Supply Chain Management Routledge

Business, Society and Government Essentials: Strategy and Applied Ethics

Routledge Marketing and the Customer Value Chain Book

Customer Service Marketing: Managing the Customer Experience

Routledge Corporate Culture and Globalization Book

Customer Engagement and Digital Business - Marketing Study

Responsible Business and Sustainable Development: The Use of Data and Metrics in the Global South (Routledge Studies in Development Economics)

Values in Contemporary International Business (Routledge Frontiers in the Development of International Business, Management and Marketing)

Routledge - Disruptions and Consumer Resilience Book

It has never been this cheap. We have no record of a lower price.

Routledge Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour (Routledge Studies in Marketing)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Approaches to Corporate Social Responsibility - Routledge

Social Impact, Organizations and Society: The Contemporary Role of Corporate Social Responsibility (Routledge Studies in Management, Organizations and Society)

Corporate Social Responsibility and Sustainability: From Values to Impact

Corporate Social Responsibility and Governance - EU Stakeholders

Corporate Social Responsibility Supply Chain - Routledge

Sustainable Marketing and Customer Value (Routledge Studies in Marketing)

Social Media, Ethics, and Management: Strategy and Organizational Resilience (Routledge Studies in Central and Eastern European Business and Economics)

Corporate Cultural Responsibility: How Business Can Support Art, Design, and Culture

Responsible Business: Ethical & Sustainable Management Guide

Routledge Finance, Innovation and Corporate Sustainability Book

Individuals in B2B Marketing: Sensemaking and Action in Context (Routledge Studies in Marketing)

Learning and Researching with Case Studies: A Student Companion for Business and Management Research

Contractarianism, Role Obligations, and Political Morality (Routledge Studies in Contemporary Philosophy)

Corporate Social Hypocrisy - CSR in Global Crises

Shopping Centre Marketing: Value Creation and Customer Engagement

Digital Platforms Finance Supply Chain Management Routledge

Business, Society and Government Essentials: Strategy and Applied Ethics

Routledge Marketing and the Customer Value Chain Book

Customer Service Marketing: Managing the Customer Experience

Routledge Corporate Culture and Globalization Book

Customer Engagement and Digital Business - Marketing Study

Responsible Business and Sustainable Development: The Use of Data and Metrics in the Global South (Routledge Studies in Development Economics)

Values in Contemporary International Business (Routledge Frontiers in the Development of International Business, Management and Marketing)

Routledge - Disruptions and Consumer Resilience Book