£151.26

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£151 today · previous high £151 · all-time low £151

Routledge Customer Engagement and Digital Business - Marketing Study

Amazon

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£151.26 £143.69 £146.72 £149.74 £152.77 £155.79 £158.82 28 July 2026 13 August 2026 30 August 2026 15 September 2026 02 October 2026
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Description

Customer Engagement and Digital Business from Routledge explores the intersection of customer relationships and digital transformation in modern marketing. This academic text, part of the Routledge Studies in Marketing series, provides comprehensive insights into how businesses build meaningful connections with customers across digital channels. The book addresses contemporary marketing challenges and strategies for engaging customers in an increasingly digital landscape, making it essential reading for marketing professionals, researchers, and business students seeking to understand the evolving dynamics of customer-brand interactions. Routledge's authoritative approach to marketing research ensures readers gain evidence-based perspectives on digital engagement practices that drive business growth.

Key Features

Part of the Routledge Studies in Marketing series, offering peer-reviewed academic research and established marketing theory.

Explores customer engagement strategies specifically within digital business contexts and modern marketing landscapes.

Published by Routledge, a leading academic publisher known for rigorous business and marketing education resources.

Addresses the connection between digital transformation and effective customer relationship management in contemporary markets.

Provides research-backed insights applicable to marketing professionals, consultants, and business strategy development.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
26 August 2025
Listed Since
13 May 2025

Barcode

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