£151.25

Routledge Customer Engagement and Digital Business Book

Name: Routledge Customer Engagement and Digital Business Book
Brand: Routledge
Price: 151.25 GBP
Availability: InStock

Market Research

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Description

Expand your professional knowledge with Customer Engagement and Digital Business. Part of the Routledge Studies in Marketing series, this book provides essential insights into the modern landscape of e-commerce and digital business strategies. Designed for students and professionals in the business and finance sectors, this text explores the evolving relationship between brands and their audiences in a digital-first world. By focusing on the core principles of digital engagement, it serves as a valuable resource for understanding how electronic commerce shapes contemporary marketing practices. Whether you are studying business law, e-commerce, or marketing management, this Routledge publication offers a structured approach to mastering digital business concepts. It is an ideal addition to any academic or professional library looking to stay current with industry developments in the digital marketplace.

Key Features

Part of the respected Routledge Studies in Marketing series for academic and professional use.

Focuses on essential concepts of customer engagement within the digital business landscape.

Provides relevant information for those studying e-commerce and business management.

Published by Routledge, a leading name in professional and academic literature.

Covers key topics related to digital business and modern marketing trends.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032831626
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 26 August 2025
Listed Since: 13 May 2025

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Routledge Customer Engagement and Digital Business Book

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