£159.36

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Routledge Exploring Commercial, Social, Digital Innovation - Routledge

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Description

This Routledge publication examines commercial, social, and digital innovation through the lens of customer perspectives, offering insights into how organisations can leverage innovation to meet evolving market demands. Part of the Routledge Studies in Innovation, Organizations and Technology series, the book provides a comprehensive exploration of innovation strategies across multiple dimensions. Ideal for business professionals, academics, and managers seeking to understand the intersection of customer needs with organisational innovation, this work combines theoretical frameworks with practical insights. The text addresses key challenges in call centre management and broader customer-facing operations, making it valuable for leaders implementing digital transformation and improving customer engagement.

Key Features

Published by Routledge, a leading academic and professional publisher with expertise in business and management topics.

Part of the Routledge Studies in Innovation, Organizations and Technology series, providing peer-reviewed research on contemporary business challenges.

Focuses on customer perspective as the central framework for understanding commercial and digital innovation strategies.

Covers innovation applications in call centre management and customer service operations within modern organisations.

Combines theoretical knowledge with practical applications for business professionals implementing innovation initiatives.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
22 January 2026
Listed Since
13 September 2025

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