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Routledge Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment

Name: Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment
Brand: Routledge
Price: 151.25 GBP
Availability: InStock

E-business

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Most common price: £141 (33 days, 54.1%)

Price range: £141 - £151

Price levels: 2 different prices over 61 days

Description

Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding―from a brand perspective―of the management of consumers and consumption in the digital ecosystem. Chapters explore the key stakeholders in platform management, the multiple types of platforms used by brands, the various consumer-brand touchpoints, how the platforms are developed and with what goals in mind, managing consumer engagement and activities on these platforms, how the platforms are regulated, and the dark side of digital consumption. Theory is brought to life by practical examples and case studies from across sectors, and reflective questions and activities allow students to critically reflect on their learning. Providing a comprehensive picture of digital consumption activities, digital consumer behaviour across platforms, and how brands can manage and engage with the digital consumer, this text works as core and recommended reading for students studying digital consumer behaviour, digital marketing, and marketing management. Accompanying online resources include PowerPoint slides and an instructor’s manual.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032486031
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 31 October 2023
Listed Since: 25 April 2023

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This is the most expensive it has ever been. Walk away.

Routledge Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment

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Price Distribution

Price Analysis

Description

Product Specifications

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