£183.52

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£184 today · previous high £184 · all-time low £162

Routledge Digital Consumer Behavior

Amazon

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£183.52 £160.15 £165.25 £170.35 £175.45 £180.55 £185.65 27 July 2026 06 August 2026 16 August 2026 26 August 2026 05 September 2026
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32 days 9 days · current 0 8 16 24 32 £162 £184 Days at Price

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Most common price: £162 (32 days, 78.0%)

Price range: £162 - £184

Price levels: 2 different prices over 41 days

Description
This textbook explores the core concepts and contemporary themes of consumer behavior relating to the digital environment. Illustrated through lively short examples and longer case studies from around the world, the book explores how technology influences consumers’ cognitive, affective, and behavioral aspects and how the consumer makes decisions in this context. Highly comprehensive, topics covered include data-driven consumer decision-making, consumer value co-creation, consumer knowledge sharing, social media, social factors, customer experience, diversity, and inclusion. Each chapter begins and ends with a case, providing live situations where students can connect with the core concepts, chapter objectives, key learning points, and discussion questions to frame and structure learning. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior, particularly in the digital environment, customer experience management, digital marketing, and the digital consumer. Online resources include PowerPoint lecture slides and a test bank.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
1032573708
Category
Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain
Amazon UK
Release Date
24 February 2026
Listed Since
31 July 2025

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