Western Fashion Advertising in Mainland Urban China: And its Effects on the Self Image of Youth - Image 1

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LAP Lambert Academic Publishing Western Fashion Advertising in Mainland Urban China: And its Effects on the Self Image of Youth

Name: Western Fashion Advertising in Mainland Urban China: And its Effects on the Self Image of Youth
Brand: LAP Lambert Academic Publishing
Price: 63.0 GBP
Availability: InStock

Arts & Photography

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Description

This book addresses the idea of western fashion advertising and its implied effects on identity and values of young people in contemporary Mainland urban China. Through an in-depth analysis of current fashion magazines and outdoor advertising, survey of Chinese urban youth and personal interview of this group, this thesis relays the large scope and reach of western advertising in urban China as well as perceptions and responses to this form of advertising. Survey and interview of contemporary Chinese youth gives the picture that western fashion advertising has saturated this community and communicates the concepts of advertising as a site for cultural change. Self-image concerns are discussed with suggestions of ways to create more culture-specific advertising and marketing campaigns that meld with Chinese cultural values.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3659282731
Category: Books > Subjects > Arts & Photography
Domain: Amazon UK
Release Date: 22 October 2012
Listed Since: 25 October 2012

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LAP Lambert Academic Publishing Western Fashion Advertising in Mainland Urban China: And its Effects on the Self Image of Youth

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Western Fashion Advertising in Mainland Urban China: And its Effects on the Self Image of Youth

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

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