Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↑ Price chart
when this has been cheap or pricey

↑ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price Distribution

Price distribution over 60 days • 1 price levels

Days at Price

Price Analysis

Most common price: £50 (60 days, 100.0%)

Price range: £50 - £50

Price levels: 1 different prices over 60 days

Description

Advertising is one of the most important and costly marketing functions. A study on how the effective advertising media is required in order to compute whether the advertising is effective or not. Therefore, this research will study on effective advertising media in cell phone industry. The theoretical structure used under this study is Hierarchy of Effects Model by Lavidge and Steiner, which measures the effective advertising media based on the awareness, knowledge, liking, preference, and conviction and purchase stages. Clients will go on the several stages before make a purchasing decision. This study used both primary and secondary data & non-probability sampling (convenience sampling) & questionnaire. This analysis finds out that Cell Phone Advertising is in the average level based on the Hierarchy Effective Model by Lavidge and Steiner. The advertisement does not create strong influence to the target audiences in term of creating awareness, enriching knowledge, building liking and preference, boosting confidence and making decision to purchase. This study will be helpful to researcher, developer of cell phone industry, government, businessman find it to be beneficial.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3659611875
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Publication Date: 25 September 2014
Listed Since: 19 October 2014

Barcode

No barcode data available

It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Effective Advertising Media in Cell Phone Industry

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing Strategies: Impact of Value propositions on Customer Buying Behavior pertaining to the Mobile Phone Sector

Advertising Effectiveness with special reference to Mobile Handsets

SMS and USSD Location-Based Mobile Advertising in Microenterprises

Malaysian Consumers' Attitude Towards Mobile Advertising

Advertising Strategies of Telecom Industry and its significance

Indian Consumers' Attitude Towards SMS Advertising

New Forms of Electronic Media and their Impact on Public Policy Making

Adoption of Mobile Commerce: in Malaysia

Implementation of Multi-Channel Marketing in a Digital Environment

The Advertising for Brand Choice

Modern technique in Mobile phone,DTV&networks

Strategising Mobile Technology for Institutional Competition: How Organisations Gain Strategic Values of Mobile Technology in the Institutional Landscape

Consolidating the Image of the City: Mobile Phones and New Identities of Meeting Places

Advertising Impact on Children: A Study of East U.P.

Advertising Effectiveness In Indian Context: A study in Low Involvement Product Category

Western Fashion Advertising in Mainland Urban China: And its Effects on the Self Image of Youth

Digital tools in marketing research

Mobile Computing: An Extensive Analysis

Bringing high-tech innovations to market: An analysis of consumers and industrial new products

Ethical Dimensions in Advertising: A Perceptual Study

Analyses of Mobile Learning Possibilities and Software Solutions: Assessing M-Learning Effectiveness And Performance

Strukturirovanie pervichnykh publichnykh razmeshcheniy: opyt rossiyskikh kompaniy

Effects of Advertising on Consumers In India: Durable and Non-durable Product Advertising - Reach and its effects on Consumers Opinion

Empowering Multimedia English Langauge Labs

It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Effective Advertising Media in Cell Phone Industry

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing Strategies: Impact of Value propositions on Customer Buying Behavior pertaining to the Mobile Phone Sector

Advertising Effectiveness with special reference to Mobile Handsets

SMS and USSD Location-Based Mobile Advertising in Microenterprises

Malaysian Consumers' Attitude Towards Mobile Advertising

Advertising Strategies of Telecom Industry and its significance

Indian Consumers' Attitude Towards SMS Advertising

New Forms of Electronic Media and their Impact on Public Policy Making

Adoption of Mobile Commerce: in Malaysia

Implementation of Multi-Channel Marketing in a Digital Environment

The Advertising for Brand Choice

Modern technique in Mobile phone,DTV&networks

Strategising Mobile Technology for Institutional Competition: How Organisations Gain Strategic Values of Mobile Technology in the Institutional Landscape

Consolidating the Image of the City: Mobile Phones and New Identities of Meeting Places

Advertising Impact on Children: A Study of East U.P.

Advertising Effectiveness In Indian Context: A study in Low Involvement Product Category

Western Fashion Advertising in Mainland Urban China: And its Effects on the Self Image of Youth

Digital tools in marketing research

Mobile Computing: An Extensive Analysis

Bringing high-tech innovations to market: An analysis of consumers and industrial new products

Ethical Dimensions in Advertising: A Perceptual Study

Analyses of Mobile Learning Possibilities and Software Solutions: Assessing M-Learning Effectiveness And Performance

Strukturirovanie pervichnykh publichnykh razmeshcheniy: opyt rossiyskikh kompaniy

Effects of Advertising on Consumers In India: Durable and Non-durable Product Advertising - Reach and its effects on Consumers Opinion

Empowering Multimedia English Langauge Labs